Brand Communications Assistant Manager

Odeabank, Turkey’s young, dynamic and innovative bank, is seeking for a Brand Communications Assistant Manager to work in Corporate Communications and Marketing department (hybrid)

QUALIFICATIONS

• Bachelor’s degree in communications, marketing, advertising, business administration or a related discipline.
• Minimum 8 years of brand management experience in banking, finance, e-commerce, FMCG or technology industries.
• Complete understanding in marketing, brand strategy and brand positioning; high level of online/offline advertising knowledge.
• Exceptional written, oral, branding, design oversight, interpersonal and presentation skill set.
• Forward thinking, innovative mindset, following the latest marketing and consumer trends closely.
• Excellent organizational, strategic, analytical and problem-solving skills with a strong attention to detail.
• Fluent in English
• Competent in MS Office programs
• No military obligation for male candidates

JOB DESCRIPTION

• Developing and executing marketing communication and brand strategies in line with the company objectives.
• Developing creative advertising campaigns in order to increase brand awareness, strengthen the corporate reputation and brand image.
• Responsible for ATL communication activities for the brand and products including TV, radio, outdoor, print media, cinema etc
• Managing online and offline BTL communication activities and materials (promotions, POPs, video productions, printed materials, branch interior/exterior designs, mailings, branding materials etc)
• Creating and implementing integrated, holistic offline&digital media campaigns for the brand and products.
• Supporting digital customer acquisition and performance marketing efforts.
• Maintaining and coordinating day-to-day work with the agencies (creative, media buying), related 3rd parties and internal/external stakeholders.
• Responsible for reporting, analyzing, budgeting, forecasting, negotiating and campaign management with a data-driven approach.
• Collaborating with company stakeholders such as business units, Digital Banking, Retail Banking, HR, Legal etc
• Ability to manage and track marketing communication budgets / forecasting and detailed reporting.