Product Manager

About the company: http://www.wonderchef.in

Wonderchef is the leading brand of kitchen appliances and cookware in India. It is a professionally driven organization funded by multiple Private Equity Investors. Chef Sanjeev Kapoor is the brand ambassador and the face of the company. The organization is known for the innovation, quality and design of its products, aggressive marketing and Omni-Channel distribution strategy.

Role: Sr. Product Manager.

Location: Mumbai

Experience: 5-8 years

Preferred Industry: Kitchen appliances / Electrical / Electronics / Luggage.

Job Description:

The Product / Category manager will work on the following aspects for the portfolio with the objective of meeting sales targets in India and in International markets. The Marketing team, Creative team and Digital team of Wonderchef supports the Category managers in the implementation of all design and development of creatives

• Tracking the entire product portfolio of the company in terms of
• Product Life Cycle
• Margins
• BTL tools and strategy
• POS Material
• Videos
• Targets and performance for each sales channel

Studying market and competition in India and Globally through Primary and Secondary research in context of

• New Products
• Sales Potential
• Positioning Ideas
• Innovation
• New Technology
• New Product Development

• To retain the thought leadership of the brand in the Indian market
• Launch strategy for every new product – including BTL, recipe book if needed, digital plan
• Gift box designing for every product with Marketing department

Work on new technology ideas and iOT integration for the brand