Global Head of Social and Editorial Content

Apr 11, 2025

Global Head of Social and Editorial Content

About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Barilla is seeking a dynamic and visionary Head of Social and Editorial Content to lead our global content strategy and social media presence for our pasta and condiments brand. This role is pivotal in enhancing brand engagement, building iconicity, and driving growth across our digital platforms. The ideal candidate will be a strategic thinker with a passion for storytelling and a deep understanding of digital trends.

Key Responsibilities

• Global Content Strategy: Develop and execute a comprehensive global content strategy that aligns with Barilla’s brand values and business objectives. Ensure content is innovative, engaging, and resonates with diverse audiences.
• Social Media Leadership: Oversee Barilla’s global social media channels, including Meta, Google, TikTok, and others. Drive engagement and growth by crafting compelling narratives and leveraging platform-specific features.
• Performance Optimization: Implement a test-and-learn approach to content creation. Analyze performance metrics to optimize content strategies, ensuring KPIs and ROIs are met or exceeded.
• Cross-Functional Collaboration: Work closely with Brand Equity & Communication, Digital Engagement, Brand PR, and Corporate Communication teams to ensure cohesive messaging and brand consistency across all touchpoints.
• Local Coordination: Coordinate with regional teams to ensure the global strategy is effectively cascaded and localized. Harmonize content across regions to maintain a unified brand voice.
• Innovation and Trends: Stay ahead of industry trends and emerging platforms. Introduce innovative content formats and strategies to keep Barilla at the forefront of digital engagement.
• Team Leadership: Lead and mentor a team of content creators and social media specialists. Foster a culture of creativity, collaboration, and continuous improvement.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications or a related field. Master’s degree preferred.
• 8+ years of experience in content strategy, social media management, or digital marketing, preferably within the FMCG sector.
• Proven track record of developing successful global content strategies and managing high-performing social media channels.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and storytelling skills, with a keen eye for detail and creativity.
• Experience working in a global, cross-functional environment.
• Proficiency in digital marketing tools and platforms.
• Proven experience in budget management for both production and media, including forecast, tracking and allocation
  
  

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.

Consumer Marketing

Netherlands

Amsterdam

Permanent