Product Manager

Insight Global is seeking a product manager for digital store enablement for one of North America's biggest athleisure wear companies.

The key responsibilities of this role include

delivering new digital experiences to retail guests and overseeing the operations of all existing guest-facing

technologies in North American stores. The primary focus is on creating scalable in-store experiences that

effectively activate brand moments and engage guests through digital touchpoints.

Key Responsibilities:

1. Developing a Product Strategy: Take charge of the evolving digital retail experience strategy, outlining the vision

for leveraging technology in guest-facing experiences.

2. Managing the Product Lifecycle: Oversee all activities related to researching and designing, ensuring a

comprehensive approach to the product lifecycle.

3. Collaborating with Cross-Functional Teams: Work closely with cross-functional teams, including engineering,

design, Brand, Membership, and Community partners, to provide insights that inform strategic direction.

4. Collaborating with Retail Operations Partners: Work in tandem with Retail Operations partners to implement

store training and communication, ensuring enrollment and operational compliance across all in-store digital

experiences.

5. Compile Usage Analytics: Gather and analyze usage analytics from various digital retail experiences, including

digital store pages and local outreach. Utilize this data to inform business value and success metrics.

6. Compile Feedback Indicators: Gather feedback indicators from both store teams and guests related to in-store

digital experiences. Use this feedback to refine and enhance success metrics.

In essence, the Product Manager for Digital Store Engagement tools plays a pivotal role in enhancing the overall in-store digital experience, contributing to the success and growth of lululemon's retail strategy

4-6+ years of experience in product management specific to digital store enablement or other related fields

Proven experience in consulting, with a strong ability to execute strategies effectively.

Ability to develop a clear vision and take an incremental approach to achieve goals.

Experience in engaging with community and membership teams to understand their strategies and how tools can enable them.

Strong focus on data analysis, tool usability, and understanding end-user behavior.

Ability to evaluate the value of driving emails and analyze user spending in-store.

Proficiency in Jira, Confluence, Figma, PowerBI (nice to have for analytics), Google Analytics, Microsoft Suite, and PowerPoint/ Miro.

Experience in retail is preferred, but open to candidates with backgrounds in CRM and other relevant fields.

Strong understanding of UX design and improving user experiences.