Conversion Rate Optimization Specialist / VBET

About the Company:

VBET is an award-winning sports betting and gaming operator with 21 years of experience in the industry powered in-house by SoftConstruct. We have shifted from a start-up to an extensive international company holding over 10 licenses and operating in over 120 countries. VBET’s mission is to give our customers the best betting and gaming experience in a safe and secure environment.

About the Role:

Analyze user behavior on the website using analytics tools (Google Analytics, Hotjar, Yandex, Metrika, and others).

Study user journeys and identify "bottlenecks" where users leave the site without completing a desired action. Build heatmaps to visualize active and inactive areas on the page.

Note: We are also open to a hybrid working mode and are looking for candidates from various locations, including Ukraine, Malta, Romania, the UK, and France

Key Responsibilities:

• Develop and implement strategies to improve the conversion rate on the website
• Set up and run A/B and multivariate tests to validate hypotheses for improving interfaces and content
• Analyze test results and make data-driven decisions
• Onboarding Strategy Analysis:
• Evaluate existing onboarding processes: Analyze current onboarding processes for new users to identify obstacles and areas for improvement
• Optimize onboarding: Develop and implement changes to improve the new user experience, speed up their adaptation, and increase the likelihood of repeat actions
• Automation and personalization: Implement automated and personalized onboarding strategies to ensure the best user experience for new customers
• Analyze user data: Investigate new user behavior at each onboarding stage to understand which steps or content are most effective in increasing conversions and retention
• Working with CRM Systems (Email, SMS, Push, etc.):
• Campaign development and execution: Plan and implement CRM campaigns via email, SMS, and push notifications to enhance user experience and improve conversions
• Personalization of messages: Set up automated and trigger-based campaigns with personalized content based on user behavior and their position in the sales funnel
• Audience segmentation: Conduct user base segmentation to create targeted CRM campaigns and increase their effectiveness
• Analyze CRM campaign performance: Track open rates, click-through rates, conversions, and other key metrics to optimize the effectiveness of communications
• Collaboration with UX/UI Teams:
• Work with designers and developers to enhance user experience, improve site usability, and optimize functionality
• Generate and test hypotheses to improve user interfaces and user journeys
• Landing Page Optimization:
• Analyze the effectiveness of landing pages and propose improvements in design, content, and CTA
• Create and update landing pages to maximize user conversions
• Sales Funnel Optimization:
• Optimize user funnels to improve conversion rates at all stages
• Monitor and optimize micro-conversions (page transitions, CTA clicks, subscriptions, etc.)
• Collaboration with Other Departments:
• Support marketing campaigns: Analyze landing pages and ad CTAs to improve ROI
• Work closely with SEO and content teams to enhance the synergy between traffic and conversions
• Reporting and Monitoring:
• Regularly update reports on key conversion metrics (conversion rate, CAC, bounce rate, and other metrics)
• Analyze changes and results of implemented strategies
• Research and Implement Best Practices:
• Monitor competitors and analyze their approaches to conversion optimization
• Continuously learn new methods and tools to improve CRO processes
• Mobile and App Optimization:
• Optimize mobile versions of websites and applications to ensure high conversion rates from mobile traffic
• Conduct tests and analyze the behavior of mobile users

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3-5 years of hands-on experience managing paid social media campaigns across multiple platforms
• Prior experience in the gambling industry is highly desirable
• Excellent command of English; additional language skills, especially in the European market is a plus
• Strong project management skills with the ability to prioritize and manage multiple campaigns simultaneously
• Creative mindset with a strategic approach to problem-solving and campaign execution

Competences:

• Strategic thinker with a proactive approach to identifying growth opportunities
• Strong leadership and mentoring abilities to support junior team members
• Ability to collaborate effectively with cross-functional teams in a fast-paced environment

Perks and Benefits:

• Competitive experience-based salary
• Family health insurance
• Social events, corporate parties
• 4 paid days off during a year
• Learning and Development
• Transportation