Customer Data Analyst

Customer Data Analyst will lead the planning and execution of campaigns, focusing on driving growth, enhancing guest experience, and ensuring alignment with business objectives. This role will transform customer data into actionable insights, leveraging segmentation, predictive models, and performance dashboards to optimize customer engagement, retention, and lifetime value. The ideal candidate will combine expertise in data analytics, and digital marketing, with a strong ability to communicate insights to diverse stakeholders. This position offers an exciting opportunity to contribute to AI-driven personalization and guest engagement at

Job Scope

• Lead, design & optimize targeted multi-channel campaigns to drive engagement and business growth.
• Oversee the creation and automation of compelling campaigns across all digital channels, ensuring seamless customer experiences.
• Design and execute A/B tests to evaluate CRM campaign effectiveness and continuously optimize targeting and messaging strategies.
• Manage digital communication initiatives to enhance customer engagement, maintain brand consistency, and elevate the overall guest experience.
• Segment customer data and build predictive models to support personalized marketing, upsell/cross-sell initiatives, and churn reduction strategies.
• Conduct campaign performance analysis and generate actionable insights to inform future initiatives.
• Implement and optimize CRM strategies focused on personalization, customer acquisition, retention, and fostering long-term guest loyalty.
• Ensure adherence to data protection regulations (e.g., GDPR, copyright, and data privacy laws) in all CRM activities
• Follow the brand guidelines for external communications.
• Review all marketing briefs & materials to ensure consistency.
• Develop and maintain strong relationships with internal and external stakeholders.
• Collaborate with marketing, sales, and product teams to align CRM insights with business objectives and drive measurable outcomes.
• Address stakeholder concerns and feedback promptly to support successful campaign delivery.
• Develop and lead data-driven strategies to enhance customer engagement, retention, and lifetime value across multiple channels.
• Utilize campaign management platforms, Google Analytics, and reporting tools to monitor, analyze, and report on digital performance, ensuring continuous improvement and alignment with strategic goals.
• Use SQL, Excel, or BI platforms (e.g., Power BI, Tableau) to extract and analyze CRM data?
• Generate key insights and actionable recommendations based on data analysis.
• Produce recurring reports with a high level of accuracy and ensure timely delivery.
• Monitor CRM performance metrics and KPIs, delivering regular reports and recommendations to senior leadership.
• Oversee data quality and integration efforts, ensuring consistent and accurate customer data across platforms and systems.
• Monitor and research the latest industry trends and best practices in and guest experience; recommend improvements to drive engagement and revenue growth.
• Attend industry events and training sessions to stay current and bring innovation to the role.
• Manage documentation and ongoing optimization of processes and the guest's digital journey.
• Continuously enhance digital communications across multiple channels based on performance insights and guest behavior data

Requirements

• Bachelor’s degree or equivalent in Information Technology, Computer Science, Data Analytics, Statistics, Business, AI.
• Proficiency in using platforms such as Adobe Suite, campaign management systems (e.g., Emarsys, Salesforce Marketing Cloud, Adobe Campaign), and CRM tools.
• Experience with data analytics platforms (e.g., Google Analytics, dashboards) to track and optimize campaign performance.
• Familiarity with AI-driven marketing tools and automation platforms to enhance personalization and campaign impact.
• Familiarity with AI-driven marketing tools and automation platforms for enhancing personalization and campaign effectiveness.
• Hands-on experience in developing and executing digital CRM campaigns across multiple channels.
• Prior experience in customer data management and campaign planning.
• In-depth knowledge of CRM best practices and digital campaign optimization.
• Strong skills in customer segmentation, personalization, and behavioral targeting.
• Proficient in English and Arabic (spoken and written).
• Technical understanding of HTML/CSS for email and web-based communications.
• Strong planning and organizational capabilities.
• Excellent interpersonal and communication skills.
• Campaign management and execution expertise.
• Project management skills.
• Effective stakeholder engagement and negotiation experience.