Creative Lead

POSITION’S OBJECTIVE: (Brief on position’s objective)

Conceptualizing print and audio-visual campaigns, mood boarding them and working with production agencies for execution. Understand and service needs of the product and market teams on campaigns, VM & collaterals

KEY RESPONSIBILITIES:

Brand identity & vocabulary:

• Engage in brand strategy understanding with inputs from brand manager (s), digital marketing team, Products VM team, e-commerce team
• Understanding brand architecture & elements
• Ensure timely development of logos & visual design elements
• Ensure timely development of copy-led brand vocabulary

Content Curation:

• Understand & interpret design briefs
• Ensure timely delivery on creative & collateral to all audiences, and guide the team members to do the same
• Ensure harmony across all visual content and communication on the web, app, and social media
• Lead Storyboarding & translation of ideas to the team on art direction, copywriting, graphics
• Guide team on Collateral & packaging design as per the adaptations required by user department
• Determine production schedule by conferring with teams of art, copywriting, and production departments; outlining concepts and coordinating creative activities to arrive at the final output

Agency On boarding:

• Understand product & campaign briefs
• Liaise with production agencies for content requirement
• Coordinating with production house, photographers, stylists etc. for production execution

Budget Control & Monitoring:

• Define creative budget for Fabindia for current financial year
• Monitor the budget against actual expenditure and take corrective actions, if required

Others:

• Review of all creatives & communication content
• Define templates for communication - mainline & social(CRM campaigns, Bitlys, Newsletters , digital and print formats and social media)
• Promote a culture that supports great creative through curiosity, exploration, technological innovation, and individual development

JOB SPECIFICATION: (QUALIFICATIONS/KNOWLEDGE/EXPERIENCE)

• Years of Functional Experience: 7-10 years of work experience in graphic design and creative production
• Degree/Diploma: Degree in fine arts, design and communication
• Role: Team Management
• Knowledge & Skills:
• Art Direction
• Graphic Designing
• Mood boarding
• Production execution
• Design software

Interested candidates please share resume along with portfolio at [email protected].