Data & Conversion Rate Optimization __m/F_80 % Fixed-term contract 5 months_GE

The VisilabGroup, a part of EssilorLuxottica, is the leading Swiss optical group with more than 170 stores and ecommerce across the brands Visilab, Kochoptik, McOptic, Linsenmax. EssilorLuxottica brings together more than 180,000 talents in 150 countries who work every day to make visual health the priority for everyone and prove that in eye care, we care more.

Our e-commerce team is looking for a results-driven Conversion Rate Optimization (CRO) Manager for multiple brands of a multinational leading the optical industry in Switzerland. The ideal candidate will have a sharp understanding of data analysis and a passion for customer experience to improve our online performance through increased conversion rates and enhanced online user experience.

Role & Responsibilities :

(1) Data analysis

You will be responsible for analyzing business needs, implementing solutions to ensure that business operations are efficient.

• Requirements Gathering :

Coordinate with key stakeholders to understand business needs and lead interviews and workshops to gather detailed requirements.

• Data Analysis :

Analyze available business dataset, processes, and workflows to identify areas for improvement.

Use data modeling techniques to easily aggregate and analyze data to bring key insights into business decision making.

• Reporting :

Create dashboards and prepare detailed reports, charts, and presentations to communicate findings and recommendations to stakeholders.

Monitor and analyze KPIs: such as product sales, average order value, and campaign effectiveness, to measure the success of marketing initiatives and optimize future strategies.​

Prepare forecasts and projections for key projects including subscriptions.

Maintain documentation of business processes, systems, and requirements.

(2) Conversion Rate Optimization (CRO)

You will assess and optimize the user experience to maximize conversion rates across all our digital channels, including websites, landing pages, and mobile applications.

• Data Analysis : Utilize web analytics tools (e.g., Google Analytics, Content Square, Hotjar, Clarity etc.) to monitor and analyze website performance, user behavior, and conversion data. Identify trends, insights, and opportunities for optimization.

• A/B Testing : Design, execute, and analyze A/B tests to assess the effectiveness of distinctive designs, contents, incentives, and user flows. Share findings and recommendations based on test results.

• Content strategy Enhancement : Work closely with the brand teams to strengthen and optimize the content strategy so the website content is engaging, relevant, and optimized at every step of the customer journey.

• Customer Feedback : Implement, collect, and analyze customer feedback through various solutions (surveys, usability tests, and other solutions) to understand user needs and pain points.

• User Experience (UX) Optimization : Collaborate with UX/UI designers, developers, and content teams to enhance user journeys, reduce friction points, and improve overall user satisfaction.

• Team training and Development : Share CRO best practices and methodologies to the wider team to increase understanding and overall knowledge.

Qualifications and Skills :

• Education : Bachelor's degree in marketing, Business, Statistics, or a related field. Advanced degrees or certifications in CRO, UX/UI, or digital marketing are a plus.
• Experience : Minimum of 3-5 years of experience in CRO, online marketing, or a related role with a proven record of accomplishment for driving successful optimization initiatives.
• Languages : English and French mandatory. German and Italian would be a major asset.
• Technical Skills : Proficiency in web analytics tools (e.g., Google Analytics, Content Square), A/B testing platforms (e.g., AB Tasty, Kameleoon, Optimizely, VWO) and heatmapping tools (e.g., Hotjar, Clarity, Crazy Egg).
• Analytical Skills : Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
• UX/UI Knowledge : Understanding of UX/UI principles and best practices to enhance user experiences and drive conversions.
• Technical knowledge: Basic understanding of HTML, CSS, JavaScript, and web development principles.
• Creative Mindset : Innovative thinker with a passion for continuous improvement and staying ahead of digital marketing trends.
• Team Player : Ability to work collaboratively in a team environment and build strong relationships with cross-functional teams.

Our Offer :

• Oportunity to grow your competencies in various areas of the business.
• According to your skillset, you would be likely to collaborate with various teams to support data crunch, content optimizations, Webmastering and beyond.
• Office environment with the possibility of remote work 2 days/week

Interested ?

Please send us your complete application (letter of motivation, CV, references etc.) electronically