Social Media & Influencer Manager

Imagine waking up to a world where sleep is not just a necessity, but a luxurious sanctuary. A world where every restful night is a step toward greater well-being. This is the vision of this growing DTC brand, dedicated to transforming the sleep experience through innovative, premium products that blend stunning design with unmatched comfort. They’re on a mission to redefine sleep wellness and are looking for a Social Media & Influencer manager to lead their digital presence, engage their community, and drive brand growth through impactful social media strategies.

YOUR MISSION

To own and elevate the brand’s social media and influencer marketing programs, driving growth, engagement, and loyalty through creative storytelling, community building, and strong operational execution. You’ll lead platform strategy, content creation, and influencer campaigns while optimizing team workflows and reporting processes.

This is a full-time, remote, contractor role.

WHAT’S IN IT FOR YOU

• Lead the social media strategy for a brand that’s making waves in the sleep wellness industry
• Join a high-performing team and make a significant impact on a fast-growing DTC brand
• Work from anywhere in the world with flexible hours to accommodate global collaboration
• Collaborate with a team that values expertise, initiative, and results
• Access to training, conferences, and resources to stay ahead in the ever-evolving social media landscape

WHAT YOU’RE GETTING INTO

• Develop and execute integrated social media strategies across platforms (Instagram, TikTok, Facebook, Pinterest, etc.) to grow reach, engagement, and conversions
• Lead influencer outreach, negotiation, and ongoing communication to ensure alignment and timely execution
• Create and manage campaign briefs and UGC initiatives aligned with brand objectives
• Oversee the influencer team: set KPIs, provide support and training, and manage team workflows
• Establish and manage monthly goals, budgets, campaign calendars, and reporting frameworks
• Organize and maintain internal tools: Asana (task/project management), Drive (asset organization), and booking sheets
• Participate in key meetings, fill out weekly agendas, and conduct regular audits/reporting for leadership
• Support B2B marketing campaigns for retail and partnership channels
• Optimize content performance through SEO-friendly captions and data-driven strategy
• Collaborate with cross-functional teams (creative, product, and marketing) to ensure brand consistency and cohesive messaging

WHO YOU ARE

• Experience: You have 3+ years of experience in social media management, preferably with DTC brands
• Platform Expertise: You’re proficient in managing Instagram, TikTok, Facebook, Pinterest, and other relevant platforms, with a deep understanding of their algorithms and best practices
• Content Creator: You have a knack for creating engaging, on-brand content, including captions, visuals, and videos
• Data-Driven: You’re skilled at analyzing social media metrics and using insights to optimize performance
• Community-Oriented: You’re passionate about building and nurturing online communities
• Organized and Proactive: You can manage multiple projects, meet deadlines, and thrive in a fast-paced environment.
• Strong Communicator: You have excellent English skills (written and verbal) and can clearly articulate ideas and strategies.
• Portfolio: You have a strong portfolio or examples of social media accounts you’ve managed, showcasing your ability to grow engagement and followers

Bonus Points If You Have:

• Experience working with sleep, wellness, or lifestyle brands
• A network of UGC creators or influencers
• Expertise in TikTok content creation and strategy

WHAT SUCCESS LOOKS LIKE

30 Days: You’ve familiarized yourself with the brand voice, social media presence, and key stakeholders

60 Days: You’re developing and executing social media strategies, analyzing performance, and collaborating with cross-functional teams.

90 Days: You’ve started to see the impact of your work, with measurable growth in followers, engagement, and conversions.

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

1. A brief conversation to discuss your background, experience, and alignment with the role
2. Call with the founding members to learn more about the brand’s vision and discuss how you can contribute to their mission
3. You’ll be given a relevant task to showcase your skills and approach to social media management
4. A final interview to discuss your task, answer any questions you may have, and explore how you’ll contribute to the team’s success