Lead Lifestyle & Localisation Partnership

Synopsis

In this role, you will be responsible for the Lifestyle & Localisation Partnerships vertical within Etihad Guest. The role requires strategic development and management of our loyalty programme’s retail and lifestyle proposition, including non-air redemption/accrual partnerships aimed to deliver a localized proposition in key markets This role is critical in driving customer engagement, increasing brand affinity, and maximizing revenue through strategic partnerships.

Accountabilities

Strategic Non-air redemption and non-financial accrual development

• Implementation of loyalty strategies that enhance the value of the airline’s frequent flyer program by integrating retail and lifestyle benefits.
• Expand and leverage the Etihad Guest non-air redemption portfolio (incl. Reward Shop & Etihad GuestPay) to meet commercial objectives.
• Develop and execute partnerships with retail, travel, and lifestyle brands to broaden the loyalty program's redemption and accrual network.
• Work with marketing, technology partners, and data analytics teams to create seamless loyalty experiences for customers and increase awareness for the Etihad Guest programme.
  
  

Partnership Management

• Identify, negotiate, and manage strategic partnerships with lifestyle and retail brands to deliver unique value propositions to meet commercial objectives.
• Monitor and evaluate partnership performance to ensure alignment with commercial objectives.
• Build a network of global and regional lifestyle brands to enhance the Etihad Guest loyalty ecosystem and increase overall non-UAE partnership network base.
• Analysis of projects and result drive campaigns.
  
  

Team Leadership and Collaboration

• Lead and mentor a team of loyalty program specialists, fostering a culture of motivation and result driven team to meet divisional goals.
• Collaborate across departments, including marketing, operations, and IT, to ensure the loyalty program is fully integrated with the airline’s broader customer strategy.
  
  

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 7 years in loyalty program management, customer engagement, or strategic partnerships, preferably in the airline and digital marketing space.
• Full understanding of the retail, travel (hotel & car rental), and lifestyle sectors and their integration into loyalty programs.
• Proficiency in CRM platforms, data analytics tools, and loyalty software.
• Strong negotiation and relationship management experience.
• Excellent written and oral communication and collaboration skills.
• Experience managing external partners/ stakeholders.
• Ability to manage multiple priorities, work effectively in a fast-paced environment.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  
  

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

To learn more, visit etihad.com

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