CRM Campaign Management Senior Specialist / Assistant Manager

Qualifications

• Bachelor’s or Master’s degree in Management, Marketing, Statistics, Mathematics, or a related field
• Minimum 3 years of hands-on experience in CRM campaign management
• Experience using campaign management tools (e.g. EVAM or similar platforms)
• Proficiency in SQL for data segmentation and analysis
• Strong analytical and reporting skills
• Excellent planning and time management abilities
• Team player with strong communication and interpersonal skills
• Proficiency in MS Office (Excel, PowerPoint)

Job Description

• Design and implement campaign strategies in collaboration with stakeholders across the bank
• Build and execute targeted, multi-channel CRM campaigns (SMS, Push, Branch, Call Center, etc.)
• Ensure timely execution of campaigns including data processing and go-live coordination
• Monitor and analyze campaign performance, and recommend improvements based on data insights
• Manage customer communication strategies across all touchpoints
• Design customer journeys and marketing automation scenarios via CRM tools