Email Marketing Specialist

Strategic Staffing Solutions International (S3I) customer a New York-based, B2B-focused digital marketing agency renowned for its expertise in audience development and demand generation. By leveraging data-driven strategies, this company helps businesses accelerate growth by turning insights into impactful marketing outcomes. Currently they are looking for Email Marketing & Technology Specialist to join their amazing team in Latvia.

As an Email Marketing & Technology Specialist, you will be responsible for leading a team in executing high-impact, data-driven email campaigns across multiple platforms. You will own audience segmentation, manage Clay-based data workflows, and drive campaign performance for global B2B clients.

Key requirements:

• 3+ years of experience in email marketing, demand generation, or marketing operations.
• Strong working knowledge of email platforms (HubSpot, Omeda, Mailchimp, Salesforce Marketing Cloud).
• Proven experience managing or training team members, building team processes, and scaling capabilities.
• Expertise in segmentation, dynamic content, and data management.
• Skilled in using Excel/Sheets, data visualization, and data enrichment platforms like Clay.
• Familiarity with AI tools (e.g., ChatGPT, Copilot) for personalization and workflow optimization.
• Excellent organizational and leadership skills.
• Fluent in English.

Responsibilities:

• Build and manage a team of email marketing specialists and interns, providing training, mentorship, and performance oversight.
• Take full ownership of Clay-based data workflows: building tables, tracking credits, and ensuring data accuracy for advanced audience targeting.
• Oversee email campaign execution across HubSpot, Omeda, Mailchimp, and Salesforce Marketing Cloud.
• Transition existing email marketing processes from contractors to internal execution, ensuring alignment with best practices and brand standards.
• Collaborate with content, design, and account teams to ensure campaigns align with client goals and deliver measurable outcomes.
• Conduct QA for campaign assets, dynamic content, and data flows, acting as the final checkpoint before launch.
• Analyze and report on campaign performance, identifying opportunities for optimization and improvement.
• Contribute to documentation, SOPs, and knowledge-sharing to build a scalable, high-performing team in Riga.
• Provide progress updates to leadership and support other tasks as needed.

Company offers:

• Competitive salary.
• Hybrid/Remote work in Latvia.
• Health insurance.
• Teambuilding events abroad.
• Other great benefits.