Data Analyst

🇧🇷 🇦🇷 🇨🇴 🇲🇽 EXCLUSIVE FOR CANDIDATES BASED IN BRAZIL, ARGENTINA, COLOMBIA, OR MEXICO 🇲🇽 🇨🇴 🇦🇷 🇧🇷

Requirements

Must-haves

• 3+ years of marketing or business analytics experience focused on deriving insights and guiding strategy through data
• Experience with SQL and data warehouse (Snowflake preferred)
• Experience with Python for data analysis (e.g. matplotlib, pandas, numpy, seaborn)
• Experience with Tableau for building dashboards and data visualizations
• Proficiency with statistical analysis techniques including hypothesis testing, regression, and experimental design
• Proficiency with marketing analytics tools and attribution modeling
• Skilled at identifying relevant marketing segments and building cohort profiles to inform campaign targeting strategies
• Comfortable owning the full data insight loop—from defining metrics and criteria, to evaluating campaign effectiveness, and recommending iterations
• Collaborates with data and product teams but receives direction from other departments, requiring adaptability and strong communication skills
• Deep understanding of campaign performance metrics and conversion funnel analysis
• Deep knowledge of customer segmentation strategies and lifecycle analytics
• Knowledge of A/B testing methodologies and statistical significance
• Strong ability to interpret data in context, understand stakeholder goals, and guide campaign or product decisions based on data-driven recommendations
• Experience collaborating cross-functionally with product teams, marketing, and other internal stakeholders to define data needs and translate requirements into actionable insights
• Strong communication skills in both spoken and written English

Nice-to-haves

• Startup experience
• Experience in healthcare, veterinary, or pharmaceutical domains
• Background in customer acquisition and retention analytics
• Familiarity with CRM tools and marketing automation platforms
• Experience with machine learning for predictive modeling
• Knowledge of pet care or veterinary business operations
• Experience supporting B2B partnerships or delivering client-facing analytics
• Bachelor's Degree in Computer Engineering, Computer Science, or equivalent

What you will work on

Partnership Campaign Analytics (60%)

• Design and implement advanced segmentation strategies for partner campaigns (e.g. pets with chronic conditions, pets at risk of specific diseases)
• Build automated dashboards to report campaign performance, ROI, and attribution (e.g. Tableau)
• Run A/B tests on audience targeting, timing, and messaging to increase conversion
• Develop predictive models to identify high-value pet parents for targeted services
• Monitor and analyze the entire conversion funnel, from campaign exposure to vet visits

Strategic Analysis & Insights (25%)

• Model lifetime value and perform cohort analysis across pet parent segments
• Assess campaign attribution and incremental revenue impact for veterinary clinics
• Analyze competitors and evaluate new market opportunities for partnerships
• Build ROI projections and data-backed business cases to support partner acquisition
• Uncover optimization opportunities across campaigns and analyze audience overlaps

Data Infrastructure & Reporting (15%)

• Maintain internal and external Tableau dashboards for campaign reporting
• Collaborate with engineering on pipeline needs for new campaign initiatives
• Validate data integrity for analytics and financial partner reporting