App Product Lead

We’re Hiring: Fish Deeper Product Lead

📍 Vilnius / Hybrid | Full-time | Innovation Department

At Deeper, we create smart technologies that bring anglers closer to nature. Our Fish Deeper app empowers millions of anglers to map, explore, and master their waters.

In this role, you will lead growth initiatives that help millions of anglers discover, engage with, and subscribe to Fish Deeper — shaping how anglers connect with our platform and unlocking new ways to deliver value. You’ll collaborate closely with Design, Marketing, Engineering, and Data to design and scale features that drive meaningful growth and deepen the bond anglers have with our brand.

We’re looking for someone with an entrepreneurial spirit, a passion for problem-solving, and a data-driven mindset to help take Fish Deeper to the next level.

🪁 Responsibilities for the role:

• Define and drive growth goals for Fish Deeper, ensuring alignment with Deeper’s overall business objectives.
• Lead and oversee the 360° product process — from concept and user research to development, launch, and continuous improvement — ensuring consistency in vision, quality, and user experience across all growth initiatives.
• Manage a small team, including a Product Designer and potentially a Data Engineer, and work closely with cross-functional teams (Marketing, Engineering, Sales, Data).
• Design and execute experiments, A/B tests, and features that drive customer acquisition, upsell, and retention.
• Analyze customer behavior and market trends (quantitative + qualitative) to identify opportunities, spot risks, and refine strategies.
• Incorporate data, customer feedback, and best practices into product direction, ensuring decisions are insight-driven and user-centered.
• Guide and inspire cross-functional communication, aligning teams around shared growth objectives.
• Manage the growth budget, track ROI, and report on key metrics (e.g., CAC, LTV, conversion rates) to leadership.
• Monitor competitor actions and industry trends to inform product and growth strategies.

🎣 Competence we are looking for:

• Proven experience in product management with a growth focus, ideally in subscription-based apps or consumer digital products.
• Strong track record of driving customer acquisition, engagement, retention, and revenue growth through data-driven strategies.
• Experience leading the full 360° product lifecycle — from idea to launch to ongoing optimization — ensuring a seamless, consistent, and high-impact product experience.
• Experience managing cross-functional teams and collaborating across departments.
• Strong analytical skills — ability to translate data into clear, actionable insights.
• Experience in A/B testing, experimentation, and continuous product optimization.
• Excellent communication and presentation skills — able to align teams and influence stakeholders.
• Customer-first mindset with a passion for improving user experience.

🤝 What We Offer

• Proud and ambitious team building a globally recognized products developed in Lithuania
• Competitive salary: €4300 – €5 300 gross/month + variable pay and premium
• Health insurance (after probation), flexible working hours, hybrid work model
• Training & development budget (2% of annual gross salary)
• Company-paid parking or public transport compensation
• Open-plan office in central Vilnius with terrace & nearby park
• Regular team-building events and 1-month workation possibility
• Employee discounts for all Deeper products

Join us and shape the future of fishing technology.

🌐 More: https://bbf.lt/YrxAT