Event Strategist Specialist

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services. When you join IBM, you join a culture of openness, collaboration, and trust.

Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role and Responsibilities

The event marketing strategist is responsible for event team support as well as end to end planning, execution and success of our IBM events. They support the team to create experiential client engagements and partner closely with agency partners to bring these plans to life. They are responsible for understanding the Global Event Process including event marketing tools and for collaborating closely with team members including sales teams to develop an optimized event plan.

Responsible for event team support as well as event planning & execution – design/delivery to build and generate pipeline.

• Handle end to end process and tools
• Ensures all legal, compliance, finance, and other required processes efficiently completed
• Own and optimize events to meet business objectives based on stakeholder feedback
• Partner with key stakeholders including top account marketing & field marketing (conversation/growth squads to define objectives, target audience, develop plan including requirements for associated ABM/targeted audience actions)
• Designs individual event attendee experience within the client journey based on standard event kits
• Ensures sales alignment and events execution (with field marketing)
• Manages post event outcomes and performance with relevant stakeholders (i,e., field marketing)
  
  
  

Skills

• Strong project management and organizational skills, including attention to detail
• Environment: Professional knowledge related to function and its process
• Communication / Negotiation: Effectively utilizes group dynamics. Negotiates to define approaches and goals.
• Problem Solving: Recognizes complex problems related to functional objectives. Applies creativity and judgement to developmental work within the business environment. Analyzes situations and implements solutions.
• Impact on Business: Accountable for results and for activities and or projects involving multi-functional teams. Regularly participates in overall functional program planning. And demonstrates discretion and independent judgment in matters of significance to IBM.
  
  
  

"Todas as nossas vagas são elegíveis para pessoas com deficiência e reabilitadas"

Required Technical and Professional Expertise

Good experience in marketing or a related role

• Proven experience in event marketing
• Ability to think strategically and manage resources (time and budget) to achieve objectives
• High energy, independent worker, self-starter, resourceful and problem solver
• Proven ability to work independently under pressure, managing resources and multiple projects simultaneously
• Fluent English
  
  
  

Preferred Technical And Professional Expertise

• Master's degree in a related field, preferred
• Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc. preferred
  
  
  

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location Statement

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.