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Confidencial

Global Head of Digital Marketing (Dubai/UK Based- Online Crypto Casino)

Confidencial
Estonia · Full-time · Director
Industry: Online Crypto Casino / iGamingKey Responsibilities:1. Digital Marketing Strategy & Planning
  • Develop and lead a comprehensive digital marketing strategy tailored to the crypto gambling ecosystem.
  • Define key KPIs (CAC, LTV, ROI, player acquisition/retention) and align marketing initiatives with business goals.
  • Identify growth opportunities across paid, organic, and earned media channels.
2. User Acquisition
  • Oversee performance marketing campaigns across Google Ads, Meta, programmatic networks, and crypto-specific channels.
  • Manage affiliate marketing strategy and relationships with crypto/gaming influencers and streamers.
  • Drive traffic through SEO, PPC, native ads, and referral campaigns while optimizing acquisition costs.
3. Content & Social Media
  • Oversee digital content strategy across blogs, landing pages, video, and community channels.
  • Grow and engage audiences on platforms like X (Twitter), Telegram, Discord, and Reddit, aligning with the crypto culture.
  • Ensure content aligns with brand tone and SEO goals.
4. Crypto Marketing
  • Develop strategies specific to crypto audiences
  • Collaborate on Web3 campaigns involving wallet-based promotions or blockchain-based rewards.
  • Stay up to date with crypto trends and marketing innovations in the Web3 space.
5. Budget Management
  • Manage the digital marketing budget effectively to maximize ROI.
  • Allocate spend across channels based on performance data and business priorities.


Key Skills

Ranked by relevance

seo blockchain google ads
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Country Guide

Estonia

Digital-first ecosystem and startup culture

Posted
Jul 03, 2025
Type
Full-time
Level
Director
Location
Tallinn
Company
Confidencial

Industries

Human Resources Services

Categories

Marketing Sales

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