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PRA

Insights Analyst

PRA
Australia · Full-time · Mid-Senior

Insights Analyst - Marketing and CRM


Are you passionate about data and how it can shape powerful marketing strategies? We're partnering with a major Technology Organisation to find a talented Marketing Insights Analyst to join their growing team. The ideal candidate will be able to turn complex data into compelling stories that drive smarter marketing decisions.


If you thrive in a fast-paced environment and love using tools like Power BI to bring clarity to customer behaviour, this is the role for you.


What You’ll Be Doing

  • Analyse CRM and campaign data to uncover actionable insights that improve targeting and engagement
  • Build and maintain dynamic dashboards in Power BI to visualise marketing performance
  • Design and interpret A/B tests, providing meaningful results that shape marketing strategy
  • Translate complex data into clear, impactful narratives for stakeholders across the business
  • Maintain data accuracy and integrity across reports and marketing systems
  • Collaborate closely with cross-functional teams to ensure insights are understood and actioned


What We’re Looking For

  • Advanced skills in Power BI (or similar tools like Tableau or Looker)
  • Proficiency in SQL and Excel for data extraction and analysis
  • Strong data storytelling ability – you can communicate insight, not just numbers
  • Experience in marketing analytics, campaign measurement, and customer segmentation
  • Confident communicator and collaborative team player
  • Background in commercial or marketing analytics roles
  • Understanding of campaign tracking, marketing performance metrics, and experimentation frameworks
  • Collaborative mindset and comfort working in a fast-paced, agile environment


If you are interested in hearing more information in this Permanent role. Get in touch today via [email protected] or apply now.

Key Skills

Ranked by relevance

power bi storytelling tableau excel sql crm
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Posted
Jul 04, 2025
Type
Full-time
Level
Mid-Senior
Location
Melbourne
Company
PRA

Industries

Entertainment Providers Technology Information Media

Categories

Information Technology Analyst

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