Product Manager

Job Purpose -

The Purpose Of This Job Includes

To contribute in creating a strategic blueprint for the design of innovative business lines and products backed by strong insights on market needs
Support strategic initiatives by way of research, market intelligence and analytics with regards to business expansion & growth
Scan for opportunities available across various business segments in Housing / Mortgages and assist the Head – Product & Strategy in managing existing products & delivery of new products
Drive management reviews & presentations
Coordinating and partnering with cross functional teams for various high impact projects
To drive various frontline & channel related contest along with BD team for housing products
To coordinate with BSG & IT team for BRD & system changes with regards to new product launches or enhancement of existing products

KRA's -

Key Result Areas

Supporting Actions

Product Development

Manages development of a superior and competitive product suite while maintaining adequate risk and profitability parameters
Conducts product research with clear target customer segmentation and revenue potential analysis and works with sales team to develop a viable business case
Defines a detailed product vision and strategy roadmap for future product evolution based on market needs and opportunity available
Manages all product related costs, fee structures and minimizes the revenue leakage possibilities in product design
Enters into discussions/ feedback mechanisms on product themes with key clients, brokers/ DSAs and understand their needs & help to develop product strategies customized to their requirements
Sets up an effective product training mechanism for the sales teams and channel partners for effective sales
Makes regular amendments to product scope, design and terms based on regulatory changes and requirements

To design customer value propositions and servicing norms in line with the industry best practices

To carry out targeted marketing campaigns with marketing teams based on customer segmentation and product launches and track the program effectiveness
To coordinate with credit and operations teams to set up robust, customer friendly loan approval and booking processes and to recommend improvements to operating procedures and technological tools, as needed
To work with the credit and risk teams for constantly reviewing product program and policy implementation and improve the program based on market benchmarking & continuous feedback
To benchmark the portfolio-service offerings with the competition and highlight the critical modifications required
To review location specific product norms basis deep bureau data analysis & also undertake portfolio review analysis with Analytics team

To provide operational support to the teams & Ad-hoc requests

To design and launch contests and schemes for employees and Channel Partners for Mortgage lending products with focus on effective COA
To drive cross sell propositions such as insurance, equity trading to create a one-stop shop for the customer
Ad-hoc requests such as presentations and market intelligence to the teams

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