ASO Manager

Description:

What do you need to know about us?

M+C Saatchi Performance is an award-winning global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.

What are we looking for

We’re looking for a skilled ASO specialist to join our team on a maternity cover contract. In this role, you’ll help shape and execute App Store Optimisation strategies for our global client base, with a strong focus on US based clients. You’ll take the lead on client calls, drive key projects, and oversee day-to-day client servicing.

What you will be responsible for

• Collaborate with the Head of ASO to shape and deliver effective App Store Optimisation strategies for a diverse global client portfolio.
• Analyse and interpret app store performance data, including rankings and user sentiment, to generate actionable insights and keyword optimisation recommendations for client reports and presentations.
• Conduct in-depth competitor analysis to inform strategic decision-making and identify opportunities for growth.
• Formulate hypotheses and lead the planning, execution, and analysis of ASO A/B tests across app store platforms.
• Partner with account teams to ensure alignment between ASO strategies and broader digital marketing efforts, including paid media.
• Stay on top of the latest trends, platform updates, and best practices within the app store ecosystems to keep client strategies ahead of the curve.

What are the requirements of the role?

• 5+ years’ experience in ASO.
• A strong understanding of ASO concepts.
• Strong analytical skills and a logical, data-driven thinker.
• Comfortable working in a highly collaborative and fast-paced environment with strong organisational and time-management skills to manage different projects simultaneously.
• Exemplary eye for detail.
• Exceptional presentation/communication skills.

What you can look forward to

• Being a part of the world’s largest independent advertising holding group.

• Family Health Insurance Coverage.
• Flexible Working Hours.
• Employee Training/Learning Programs