Digital Marketing Specialist (SMM & PPC)

Apriorit is a software engineering company, established in 2002, with significant experience in system programming, cybersecurity, reverse engineering, SaaS/Web, blockchain-based solutions, artificial Intelligence. 

Working with high-profile clients (including Fortune 500 companies), we established high standards of software development, communication and effective teamwork.    

Our team consists of more than 300 specialists, and we help tech companies around the world turn their challenging ideas into secure and viable products.    

We are looking for a Digital Marketing Specialist (SMM & PPC) to strengthen our marketing strategy on social media channels.  

Key duties:   

• Plan and execute B2B SMM activities in LinkedIn, Twitter, Quora, Reddit;   
• Plan and execute B2B PPC activities in Google, LinkedIn, Twitter   
• Launch and optimize promo campaigns on social media to achieve KPIs;   
• Increase the number of followers and conversions on social platforms;  
• Monitor, analyze and prepare reports using analytics tools (ad managers, Google Analytics);   
• Conduct competitors research, explore the latest digital trends to improve SMM strategy;  
• Oversee content distribution of various types, such as webinars, articles, case studies, technical materials;  
• Conduct crowd marketing activities on LinkedIn, Quora, Medium, Reddit.  

Skills and experience we need:   

• 2+ years in PPC management and Social Media Marketing, with understanding of B2B audiences and channel specifics. 
• Plan, launch and analyze different types of ad campaigns on Google, LinkedIn, Twitter to generate qualified leads;  
• Create and implement an SMM content plan based on our guides, articles, case studies, and other marketing materials;  
• Announce company's events, news and updates across social media channels;  
• Work with Google Analytics and social media analytics tools;  
• Provide reports and optimize SMM strategy;  
• English upper intermediate and higher.    

Nice to have:  

• Experience in IT, B2B marketing;  
• Experience with Quora, Medium, Reddit and other alternative platforms for promotion.   

Perks and benefits:    

• Gain hands-on experience in a competitive B2B industry;  
• Work on complex and technical IT topics for global markets;  
• Your initiative and ideas to improve marketing strategy are highly valued and supported by colleagues;  
• Support for self-development, including access to unique marketing training materials.  
• Quiсk online recruitment process;    
• Onboarding: Made for quick and effective adaptation to the company;    
• Remote work or hybrid work; 
• Flexible working hours;    
• Full-time working day;    
• 20 working days of paid annual leave;    
• Paid sick lives;    
• Personalized learning approach (mentoring, internal courses, knowledge sharing);    
• Opportunity to develop your competencies - an experienced team, regular 1: 1 with a manager as well as development plan tailored to your needs;    
• Free corporate English lessons;    
• We provide the necessary equipment - a laptop, monitor, additional accessories.    

If you are interested in this position, please send us your detailed CV.    

Apriorit – A Priority Choice!