Digital Marketing PPC Specialist

SoftGamings is an actively growing IT company, delivering international projects and innovative solutions in the iGaming industry. We are seeking talented individuals to join our team due to our expansion and exciting new projects. We go the extra mile to inspire our team members and cultivate a pleasant atmosphere in the office, ensuring that work is both enjoyable and fulfilling.

Responsibilities:

• Manage paid advertising campaigns across search, social, and other digital channels;
• Conduct in-depth research and apply insights across targeting, creatives, keywords and overall campaign optimization;
• Write compelling ad copy and create engaging visuals;
• Effectively manage budgets, allocate spend, and optimize performance to maximize ROI;
• Analyze campaign performance and provide insights;
• Set up and optimize conversion tracking to ensure accurate performance measurement;
• Plan and execute A/B and multivariate tests to optimize campaign performance and conversion rates;
• Stay updated with industry trends and best practices;
• Collaborate with cross-functional teams to align paid advertising efforts.

Requirements:

• 2 years of experience in PPC campaign management.
• Proficiency in Google Ads, Bing Ads, and at least one major social media advertising platform (e.g., Meta Ads, LinkedIn Ads).
• Fluent English and Russian language skills (both spoken and written) are required because the company operates exclusively on international B2B markets and company's clients are foreign enterprises;
• Strong analytical skills for data interpretation, including experience with analytics and reporting tools such as Google Analytics (GA4), and spreadsheets (Excel or Google Sheets).
• Meticulous attention to detail in all aspects of PPC.
• Demonstrated budget management experience.
• Experience working with landing pages and implementing Conversion Rate Optimization (CRO) best practices.
• Experience in B2B lead generation campaigns and understanding of the B2B sales funnel.
• Familiarity with automation tools such as Python scripts, Make, Zapier, or similar platforms is a plus.

What we offer:

• A great opportunity to work for a Tier 1 brand in the Online Gaming Industry
• Extremely competitive remuneration package, depends on your results and experience
• Professional development and unlimited opportunity to earn
• Friendly environment with a lot of extra perks and benefits
• Training and 360° support starting from the first day
• Remote work with flexible start of the day

Thank you for expressing your interest in our positions and in our company. Your application will be thoroughly examined by our team. Should we decide to proceed with your application, one of our Recruiters will reach out to you, guiding you through the next steps in the process.