Product Manager & Product Specialist (Senior to Junior) – Mobile & Growth
AppNationTurkey3 days ago
Full-timeOther
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At AppNation, we build mobile apps powered by AI that reach tens of millions of users across the globe. We are bold, fast-paced, and obsessed with product-market fit, experimentation, and measurable impact. If you love building things, testing ideas, or even imagining what could be built next, you will feel at home here.
Our apps reach millions of users worldwide, and we operate multiple studios at the same time.
This means you can fully own a product, whether it is an app, a feature, or even an entire studio. We already have a strong portfolio of high-potential products, and we are constantly building new ones. At AppNation, you will have the opportunity to work on both scaling existing successes and creating entirely new products from scratch.
Every Product Manager or Product Specialist acts as the CEO of their product, shaping vision, execution, and results end to end.
You will have the freedom to test, learn, and build fast, and the accountability to make it work.
What You’ll Do
This role is a gateway to leadership at AppNation. We expect our PMs and Specialists evolve into Studio Leads or even Founders within our ecosystem. We do not just hire for today, we invest in the future leaders of AppNation.
The Recruitment Process
We’ve designed a rigorous yet rewarding process to find the best fit for both you and our team:
First Interview – A short conversation with our People & Culture team to get to know you, your background, and your career goals.
Case Study – A practical assignment where you’ll showcase your expertise, strategic thinking, and problem-solving skills.
Technical Interview – A deep dive with the lead, focusing on role-related knowledge, experience, and your approach to challenges.
Team Interview – Meet your potential teammates, learn more about how they work, and explore how you’d collaborate together.
Department Lead Interview – A focused discussion with the department’s leadership team to align on expectations, priorities, and how your expertise can drive impact within the team.
CEO Interview – A one-on-one conversation with our CEO to align on long-term goals, culture, and vision.
Final Decision – We’ll get back to you within a few days with our decision.
Join us – We are not looking for employees. We are searching for the future leaders of AppNation.
Before You Apply
At AppNation, we set ambitious goals and demand the best from ourselves and each other. This creates a fast-paced, challenging environment that offers unparalleled opportunities for growth, achievement, and learning. We value passion, potential, and a willingness to grow. If this role excites you and you believe you have what it takes, we encourage you to apply—even if you don’t check every box.
Our apps reach millions of users worldwide, and we operate multiple studios at the same time.
This means you can fully own a product, whether it is an app, a feature, or even an entire studio. We already have a strong portfolio of high-potential products, and we are constantly building new ones. At AppNation, you will have the opportunity to work on both scaling existing successes and creating entirely new products from scratch.
Every Product Manager or Product Specialist acts as the CEO of their product, shaping vision, execution, and results end to end.
You will have the freedom to test, learn, and build fast, and the accountability to make it work.
What You’ll Do
- Own a mobile app or feature from ideation through launch to growth and optimisation
- Treat every decision as a hypothesis, designing, running, and learning from A/B tests at every stage
- Define roadmap, strategy, and success metrics in collaboration with design, engineering, marketing, and data teams
- Use analytics and experimentation (funnels, cohorts, retention) to drive growth and performance
- Explore and apply new opportunities in AI across different product areas
- Work on key growth levers such as acquisition, retention, engagement, and monetisation
- Stay ahead of mobile trends, AI applications, user behaviour, and competitors
- Uncover insights and act without waiting for direction, driving meaningful impact through initiative
- At senior level, mentor junior teammates and help shape broader product direction
- At junior or specialist level, bring fresh perspective, domain strength, and deep curiosity to test and learn faster than anyone else
- Genuinely Interested in mobile apps, whether you have worked in Product, Growth, UA, Design, Development, or a related field such as consulting, big tech, or startups
- Think in Experiments and believe every idea deserves validation through data
- Strong Analytic Mindset: you measure, question, and optimize everything
- Ownership Mindset: you act like a founder, not an employee, and take responsibility for both results and learnings
- Clear Communicator who can explain complex ideas simply and directly
- Growth-Oriented and thrive in ambiguity
- Curious about AI Technologies, mobile trends, and user experience, and eager to explore how AI can create new opportunities
- Collaborate Comfortably across different teams
- Hungry to Learn and evolve, always going beyond your current skill set
- English Fluency (spoken and written)
- Experience in the mobile or web ecosystem (Product, Growth, UA, Design, Development, or indie projects)
- Experience launching or scaling mobile apps (iOS / Android) or web apps
- Hands-on experience with analytics tools such as Google Analytics, Firebase, AppsFlyer, Apple Store Connect, or Google Play Console
- Familiarity with advertising platforms like Apple Search Ads, Meta Ads Manager, TikTok Ads Manager, Google Ads, and AdMob
- Exposure to growth loops, performance marketing, or monetisation strategies
- Experience with AI-driven or data-driven products
- Background in consulting, investment banking, or strategy - especially if you’re eager to pivot into product
- Bring 5+ years of product management experience and want to step into a leadership role
- Have 1–3 years of experience in analytical or strategic roles and are eager to pivot into product management
- Come from a specialist background in UA, Growth, Design, Development, or Analytics and want to evolve into product
- Demonstrate an ownership mentality, value experimentation, and believe in testing, learning, and iterating fast
- Join one of Region’s and the world’s most ambitious mobile and AI app publishers
- Work on products that matter at scale with millions of users, fast growth, and measurable outcomes
- Be part of a culture that lives and breathes A/B testing. Data is our language, and experiments are our daily routine
- Work in a high-growth environment where learning is rapid and ownership is real
- We value clarity over noise. We move fast, but we communicate even faster and simpler
- Competitive compensation and benefits that reward high impact. We offer salaries that are above the standard for our sector, ensuring that you’re rewarded fairly for your skills, dedication, and impact. Compensation grows rapidly as you contribute more to the team’s success
- Unmatched benefits. Work-from-home Wednesdays, premium private health insurance, meal and commute compensation, comprehensive relocation support, and even a day off to celebrate your birthday. We’re dedicated to creating an environment where you can do your best work—and enjoy the journey
This role is a gateway to leadership at AppNation. We expect our PMs and Specialists evolve into Studio Leads or even Founders within our ecosystem. We do not just hire for today, we invest in the future leaders of AppNation.
The Recruitment Process
We’ve designed a rigorous yet rewarding process to find the best fit for both you and our team:
First Interview – A short conversation with our People & Culture team to get to know you, your background, and your career goals.
Case Study – A practical assignment where you’ll showcase your expertise, strategic thinking, and problem-solving skills.
Technical Interview – A deep dive with the lead, focusing on role-related knowledge, experience, and your approach to challenges.
Team Interview – Meet your potential teammates, learn more about how they work, and explore how you’d collaborate together.
Department Lead Interview – A focused discussion with the department’s leadership team to align on expectations, priorities, and how your expertise can drive impact within the team.
CEO Interview – A one-on-one conversation with our CEO to align on long-term goals, culture, and vision.
Final Decision – We’ll get back to you within a few days with our decision.
Join us – We are not looking for employees. We are searching for the future leaders of AppNation.
Before You Apply
At AppNation, we set ambitious goals and demand the best from ourselves and each other. This creates a fast-paced, challenging environment that offers unparalleled opportunities for growth, achievement, and learning. We value passion, potential, and a willingness to grow. If this role excites you and you believe you have what it takes, we encourage you to apply—even if you don’t check every box.
Key Skills
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