Under Armour Marketing Manager

We, the members of the Doğuş Hospitality & Retail team,

We know that tomorrow we will be much further ahead than today because we are open to improvement.

We develop our business together because we are open to growth.

We draw inspiration and strength from each other,

because we are open to collaboration.

We enjoy being on this team because we are open to fun.

With its creative and innovative perspective,

courage and energy, this team is...

Open to the future.

Your career here is OPEN to innovation, opportunity, success, development, and the future!

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products that make top performers even better.

Purpose of Role

Are you ready to be a part of the boundless world of Doğuş Hospitality and Retail and to take a bold step in your career and join our growing Under Armour organization? Under Armour Marketing Manager will be responsible for all marketing activity related to the Under Armour consumer. The ideal teammate is willing to obsess about sports in order to craft consumer-focused and audience-driven go-to-market strategies at Under Armour. It is essential that Marketing Manager focus on growing the brand and driving sales by delivering a full funnel consumer journey that drives consideration and affinity with the consumer. Marketing Manager will inspire diversity of thought, curiosity, and explore big ideas while collaborating with their cross-functional partners and channel marketing partners, with a sharp focus on the market. Ultimately, this leader will build integrated marketing plans that authentically connect with consumers and achieve or exceed revenue goals.

WHAT ARE WE LOOKING FOR?

• A sincere and contagious passion for sports
• Deep understanding and experience for building GTM plans (Consumer, Positioning, Insights, Strategy, Brief Writing)
• Deep understanding of the consumer/audience journey
• Manage project-based agency relationships (internal & external partners) including, schedule management, approvals, research and analysis of agency performance, and shared service partners.
• Possess and convey a senior level presence, confidence and understanding of the business.
• Strong communication and project management skills to work with multiple stakeholders.
• Strategic, curious, enterprise and ambitious mindset
• Purpose-led + consumer obsessed + Brand enhancing
• Ability to understand + synthesize data, insights, marketing metrics
• Ability to lead, manage, and influence the team and x-functional partners
• Demonstrated creative thinking and resilience as well as strong communication/negotiation skills to manage client demands.
• Effectively present/communicate to teams/groups
• Effectively build relationships
• B.S/B/A in Marketing, Business, Communications or related field

then this opportunity is OPEN to you.

WHAT WE EXPECT FROM THIS POSITION...

• Build a winning marketing strategy and develop full funnel plans, partnering with key marketing cross-functional expertise partners, CPO, social, PR, SPOMA, events) and channel experts, to create plans that build authenticity & credibility, drive consumer engagement & achieve / exceed sales goals.
• Be the voice of the consumer, thought-leader and serve as a specialist around the athletes within the long-term planning process and throughout the seasonal go-to-market.
• Liaise with agency partners on an ongoing basis to provide relevant updates and manage deliverables.
• Support the process of ongoing reporting, research and analysis to monitor brand performance.
• Recruit, book, brief and manage collaboration with influencers, athletes, brand ambassadors, and media on paid, earned own media/PR campaigns.
• Bring a data-driven and insight rich POV to the strategy & planning process. Utilize past learnings, consumer, competitor and marketplace research (including DTC & Wholesale) to inform plans and breakthrough approaches to the work.
• Partner with Brand merchandising and sales teams to define creative positioning and build product marketing that drives Brand while also driving conversion.
• Define and lead the overall planning, effectively aligning brand-related initiatives such as brand positioning, brand values, brand messaging and brand communications, across all channels through the lens of the category consumer.
• Build the integrated marketing plan for the market, from strategy to execution/activation.
• Represent and communicate brand POV and strategies to wide spectrum of internal and external stakeholders, inclusive of senior leadership.
• Budget management
• Implement standard marketing best practices; identify areas to streamline processes; lead and | or participate in cross functional “ways of working” sessions to increase cross functional engagement and strengthen operating model to be nimble, more effective/efficient.
• Establish and drive a culture of mentorship across the extended team.

WHAT WE OFFER?

Hybrid working opportunities

Opportunity to gain experience simultaneously in different industries to support your development

Opportunity to work in global brands and a large-scale organization

Enjoyable social life

Surprise discounts, gifts, and benefits