Content Senior Specialist

About us:

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

What you’ll do:

• Join the Content Management team, reporting directly to the team manager, and contribute to the evolution of Sisal’s digital presence.
• Take ownership of communication streams across Sisal’s digital properties (website and app), with a performance-oriented, omnichannel and data-driven approach.
• Manage content creation, optimization and publishing activities through our enterprise-level CMS (Adobe Experience Manager), proposing enhancements and improvements.
• Collaborate closely with UX/UI, Visual Design, Analytics, SEO, Marketing, Product, Sales, IT and Development teams, actively contributing to the definition and delivery of customer-centric content experiences.
• Be involved from the early stages in strategic digital projects, translating business needs and user insights into clear and actionable content requirements.
• Ensure quality, consistency and coherence of storytelling across all touchpoints, supporting the design of user journeys and customer flows.
• Analyze performance metrics and user behavior to identify content opportunities and suggest data-driven improvements.
• Provide guidance and mentoring to more junior team members when required, acting as a reference point for the team on specific content topics.
  
  

What you’ll bring:

• Proven experience (at least 4 years) in digital content management within structured and fast-paced environments.
• Deep familiarity with content management systems, ideally Adobe Experience Manager, and solid understanding of content lifecycle and publishing workflows.
• Experience working in cross-functional teams and contributing to digital product development processes.
• Strong skills in copywriting, microcopy and UX writing, always aligned with the tone of voice and user experience strategy.
• Ability to interpret analytics data and performance KPIs to improve content quality and effectiveness.
• A high level of accuracy and attention to detail, with the ability to manage multiple priorities and meet deadlines.
• A collaborative mindset and curiosity to grow through dialogue with different disciplines and backgrounds.
• Fluency in Italian and a good command of English, both written and spoken.
  
  

Why choose us:

• Permanent contract with Hybrid Work;
• Meal Allowance;
• Supplemental Health Insurance;
• The option to join our company share saving scheme.
  
  

Choose us also for:

• An inclusive work environment and participate in all our initiatives focused on Diversity & Inclusion;
• Well-Being Support: online meditation courses, medical online service and counselling with the help of certified psychologists and coaches;
• Learning and Development: access a platform full of training courses, join workshops, conferences. Exploit our FlexiLearning program, which allows you to dedicate at least 4 working hours per month for your professional growth;
• Parental Leave Packages: additional support for you, children and financial aid for mothers;
• Volunteering during your working hours.
  
  

Much more about us:

• Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside.
• Reviews and comments from our Glassdoor and Indeed pages. Put yours!
  
  

Equal Opportunity

Flutter is an Equal Opportunity Employer. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.