The Address Collective
Marketing, Web and Design Executive
The Address CollectiveIreland9 days ago
Full-timeDesign, Art/Creative +1
Job Title: Marketing, Web & Design Executive

Job Location: The Address Connolly

Reports to: Director of Revenue and Brand

Principal Accountabilities

  • Marketing & Digital Campaigns – Develop, coordinate, and execute marketing initiatives across digital platforms (social media, email, in-house channels) while ensuring alignment with brand voice and business objectives.
  • Content & Creative Design – Create, source, and manage engaging visual and written content for websites, social media, email, OTAs, and internal displays, maintaining high creativity and brand consistency.
  • Website & Third-Party Platform Management – Maintain and enhance hotel and restaurant websites; oversee third-party tools (Asksuite, OAKY, Foresight); ensure accurate content and imagery across OTA listings and in-house systems.
  • SEO & Analytics – Apply SEO best practices and monitor digital performance using analytics tools, producing insights to guide improvements and strategic decision-making.
  • Strategic & Administrative Support – Assist with budget monitoring, vendor coordination, reporting, and identifying new digital opportunities to strengthen competitiveness.

Knowledge

  • Be fully aware of the hotel’s products and services and those of the competitive set locally and nationally.
  • Understand hotel pricing structure and be familiar with current rates in the market.
  • Understand hotel seasonality, need periods, and periods of high demand.
  • Develop an understanding of the corporate travel market, including Global Distribution Systems as a channel to the corporate market.
  • Develop an understanding of social media communications.
  • Ability to work on own initiative.

Key Responsibilities

Marketing & Digital Strategy

  • Be part of the social media team and deal with agencies who undertake social media.
  • Coordinate with PR and creative agencies to amplify brand voice.
  • Create multimedia content: static graphics, animated assets, short-form videos like reels.
  • Monitor campaign performance and adjust strategies via social analytics and KPI dashboards.
  • Manage email marketing, newsletters, and CRM-driven communication.
  • Ensure brand is portrayed correctly on all channels.
  • Ensure that internal TV videos are updated and distributed when necessary.
  • Support the creation and updating of marketing plans for hotels and restaurants.
  • Provide creative input to upcoming sales, designs, and idea creation for the best content and visual assets.

Web & UX Design

  • Maintain and enhance website content and structure for all hotel brands and restaurants.
  • Implement design updates, ensuring consistent brand visual identity.
  • Ensure mobile responsiveness and optimal loading performance.
  • Collaborate with UX/UI designers or developers on layout improvements.
  • Conduct basic troubleshooting, site maintenance, and testing.
  • Review websites monthly to ensure everything is up to date.
  • Explore new ways to enhance websites for hotels and restaurants.

Third-Party Tools

  • Lead on the Asksuite set of tools for websites.
  • OAKY – ensure relevant options are correct and provide ideas for more packages that could be offered.
  • Foresight – become involved with this tool and provide input to the CRM maps for hotels and restaurants.
  • OTAs – perform regular checks to ensure correct images are listed.
  • In-house TVs – assist the team with updating systems and visual displays.

SEO & Analytics

  • Optimize on-page and off-page SEO: meta tags, keywords, structured content (as required for restaurants).
  • Track site and campaign metrics using Google Analytics and related tools.
  • Generate performance reports and actionable insights for management.

Brand Consistency & Creative Asset Management

  • Apply visual branding across digital touchpoints: ads, email templates, web pages.
  • Manage asset library—photos, video, case studies—for team and external use.
  • Ensure consistent application of brand tone and design across all communications.

Cross-Functional Collaboration

  • Work closely with marketing, operations, and sales teams to align digital efforts with business strategy.
  • Coordinate with external suppliers such as photographers, videographers, developers, and printers.
  • Support seasonal campaigns, physical collateral design, and hotel events.

Strategic & Administrative Support

  • Assist in budget planning and tracking for digital campaigns.
  • Stay abreast of digital and hospitality marketing trends for innovation.
  • Handle vendor relationships, performance reporting, and administrative tasks as required.

Brand Standards

  • Ensure all printed material, advertising, and promotions are approved before issuing.
  • Ensure that all branded material used in or circulated from the hotel is in line with brand standards.
  • Promote all marketing initiatives where appropriate.
  • Ensure agreed levels of branded stock are available, and all hotel publicity material is monitored.

Quality & Customer Service

  • Work with the hotel team to ensure new and existing companies are looked after and receive excellent service to grow loyal customer relationships.
  • Deal with any queries or complaints that may arise in a professional and efficient manner, notifying the relevant manager of any issues.

Communication, Teamwork & Leadership

  • To attend weekly/monthly sales meetings & regular meetings with the management team as requested.
  • To lead by example, specifically with regard to personal presentation, punctuality, attendance, application to work, team work and customer care.
  • To be flexible with regard to working hours, travel and place of work.
  • To be conscious of expenditure in relation to travel, accommodation etc, and to find the best value when possible.

The Job Holder Will Also

  • Observe and adhere to the companies’ policies and procedures, undergoing relevant training and development to fulfill the requirements of the hotel and the post.
  • This job description is designed to highlight the key areas of work. Annual objectives will be agreed.
  • The duties & responsibilities listed above are not intended to be exhaustive, but are set out to indicate the main areas of activity currently expected by a Sales Executive.
  • The Marketing, Web & Design Executive will be expected to adopt a flexible approach to the needs of the service.
  • This job description is an outline of the role & function; it is not intended to be specific for all tasks.



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