Paid Media Manager

About Us

Félix is a chat-based platform that enables Latinos in the US to send money home, pioneering remittance services via WhatsApp. We combine Blockchain and Artificial Intelligence to disrupt how remittances are done today and build the future of cross-border payments.

By joining Felix you will be part of the most innovative company in the cross-border payment industry. We recently received investment from top VCs from Silicon Valley, Europe, and Latam, as well as we won Blockchain and AI innovation and application awards at the Wharton Business School. You will be joining the journey to build the financial platform and become the companion for all Latinos in the United States!

About The Role

We are seeking a dynamic Paid Media Manager. In this role you will spearhead the management of our paid media campaigns, focusing on our direct-to-consumer offerings. Your responsibilities will encompass creating campaign strategies, initial setup, ongoing optimizations, and managing creative experiments, culminating in comprehensive performance reporting. We are looking for a candidate who can blend strategic thinking with tactical execution, leveraging data analysis and testing to achieve efficient campaign results. Collaboration with marketing, product, and finance teams is essential for success in this role.

Responsibilities

• Manage global paid media campaigns across digital channels (search, social, display, video), focusing on customer acquisition cost (CAC) and lifetime value (LTV)
• Oversee complete campaign management – targeting, segmentation, keyword research, competitive analysis, messaging, and creative execution
• Collaborate with our internal creative team and agencies for creative asset ideation and optimization
• Develop and implement an experimentation roadmap to enhance performance and discover new opportunities, including A/B testing and channel lift testing
• Monitor, analyze, and report on campaign performance, aligning with business goals and providing insights for growth
• Predict channel forecasts and budget recommendations, adjusting campaign strategies based on performance insights
• Maintain strong relationships with digital ad platforms and external vendors
• Experience in evaluating campaign incrementality and scaling advertising investment.
  
  

Basic Qualifications

• Bachelor's degree in business, marketing, or a related field
• 3+ years of experience in performance media, paid social, and paid search, preferably in e-commerce or similar industries with direct response objectives
• Proficiency in targeting/optimization techniques and testing methods across various ad platforms
• Proven experience with media optimization, marketing attribution, and alternative measurement methodologies
  
  

Preferred Skills And Experience

• Familiarity with analytics platforms such as Amplitude, Google Analytics or Adobe Analytics.
• Strong analytical skills, comfortable with data-driven decision-making
• Experience in user-based or geographic lift testing, and A/B or multivariate testing for ads and landing pages
• Excellent communication skills, capable of engaging various stakeholders across different teams
• Ability to present and document analyses and influence key business decisions
• A commitment to rapid iteration in a fast-paced environment, setting and meeting ambitious goals.
  
  

What We Offer

• Competitive salary
• Initial stock options grant
• Medical, vision, and dental health plans
• Annual bonus based on performance
• Remote work environment
• Flexible PTO
• Paid parental leave
• Empowering opportunities for growth in a dynamic entrepreneurial environment
  
  

Equal Opportunity Employer

At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.