Head of Product EU

Requirements:

—7+ years in product management, ideally in fintech or crypto.

—Proven track record of building and scaling products, preferably in a regulated environment.

—Experience working on trading products, wallets, or other crypto-native features is a strong plus.

Domain Knowledge:

—Deep understanding of blockchain, digital assets, and crypto trading.

—Familiarity with EU regulatory frameworks (or at least willingness/ability to quickly learn).

Leadership & Strategy:

—Strong strategic thinking: able to set a vision, define a roadmap, and make prioritization decisions.

—Experience managing or mentoring other PMs is beneficial.

Cross-Functional Collaboration:

—Excellent communication skills: able to work with legal/compliance, engineering, operations, and business teams.

—Stakeholder management: aligning different business units and ensuring buy-in.

Technical & Analytical Skills:

—Comfortable working with data: defining and analyzing KPIs, metrics, product analytics.

—Basic understanding of software development and Agile processes (Jira, sprint planning).

User-Centric Mindset:

—Strong product sense: empathy for users, ability to gather and synthesize feedback.

—Skilled in conducting user research, interviews, or usability tests.

Responsibilities

Product Strategy & Roadmap

—Define and own the product vision for the European market.

—Prioritize product initiatives based on user needs, business value, and regulatory risk.

—Develop both short-term and long-term roadmaps, balancing “must-haves” for compliance and “nice-to-haves” for growth.

Regulatory Alignment

—Work closely with compliance/legal to ensure all product features comply with EU crypto regulation (for example, MiCA if relevant).

—Integrate regulatory constraints into product design (e.g., KYC flows, transaction limits, AML mechanisms).

Product Development & Execution

—Lead cross-functional teams (engineering, design, analytics, operations) to build and launch products.

—Use Agile methodologies for delivery (sprints, backlog prioritization, MVP definition).

—Monitor product performance: define and track KPIs (e.g., active traders, volumes, conversion, churn).

User Research & Market Analysis

—Conduct market research specific to EU crypto users: behavior, preferences, gaps.

—Gather feedback from customers, customer support, sales, and business development to inform product decisions.

—Analyze competitive landscape (other exchanges, DeFi, wallets) to spot opportunities and threats.

Cross-Team Leadership

—Mentor / manage a team of product managers (if there is one).

—Evangelize product vision internally: align stakeholders on priorities and trade-offs.

—Communicate product updates and roadmap to senior leadership, including Managing Director (WhiteBIT EU) and possibly global product leadership.

Go-to-Market & Launch

—Plan and coordinate product launches: from feature definition to beta testing to full release.

—Collaborate with marketing/growth teams to define positioning, messaging, and adoption strategy.

—Work with operations and support to ensure smooth rollout (customer support readiness, documentation, training).

Product Optimization & Growth

—Continuously monitor product usage and customer behavior.

—Identify product improvements, run A/B tests, iterate on features.

—Drive growth initiatives: e.g., retention features, referral programs, loyalty, or trading incentives.