Brand Ambassadors Manager

For a leading international tobacco company undergoing a strong portfolio transformation towards Reduced-Risk Products, we are supporting the appointment of a Brand Ambassadors Manager for Slovenia.

As Brand Ambassadors Manager, you will take full responsibility for the national Brand Ambassador organisation, with a strong focus on Reduced-Risk Products, consumer education and high-quality brand engagement.

You will lead a field organisation, supported by Team Leads, while acting as a leader by default—setting standards, driving consistency and ensuring execution excellence across the entire market.

The role sits at the intersection of brand activation, commercial execution and digital field operations, within a category that is reshaping the future of the industry.

Key Responsibilities

• Full ownership of the Brand Ambassador organisation in Slovenia, with a clear focus on Reduced-Risk Products
• Leadership of a field-based team, driving performance through influence, coaching and role modelling
• Translate brand and commercial strategy into clear field priorities, activities and execution standards
• Drive consumer education and responsible product engagement, in line with regulatory and compliance frameworks
• Design, manage and continuously optimise performance KPIs, incentive and bonus schemes
• Own the digital enablement of the field organisation, including mobile BA tools, reporting workflows and data discipline
• Leverage dashboards and analytics to monitor execution quality, coverage and conversion
• Act as a key cross-functional partner to internal stakeholders
• Ensure strong governance, compliance and consistency in a regulated FMCG environment

Candidate Profile

• Proven leadership experience within FMCG, ideally in brand activation, field force or sales-driven environments
• Exposure to Reduced-Risk Products, regulated categories or complex consumer propositions is a strong advantage
• Demonstrated ability to lead teams, directly and indirectly, through influence rather than hierarchy
• Strong operational mindset combined with commercial acumen and people leadership
• Comfortable working with digital field tools, performance dashboards and data-driven decision-making
• University degree
• Fluent Slovenian and English

Why This Role?

• A high-visibility leadership role at the forefront of a major industry transformation
• Opportunity to shape consumer engagement and education in a fast-growing category
• Responsibility for one of the largest Brand Ambassador organisations on the local market
• A performance-driven, international FMCG environment with strong standards and long-term commitment