Senior Web Designer

About Willow:

Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.

About the role:

We’re looking for a Senior Web Designer to join our team and create high-impact, performance-driven digital experiences. In this role, you’ll lead the design of fully responsive, conversion-focused web experiences from concept through launch, with a strong emphasis on marketing landing pages, paid ad creatives, and brand-led executions. You’ll also play a key role in the redesign and evolution of the Willow website, helping shape how the brand shows up across core web experiences. You’ll collaborate closely with cross-functional teams to ensure every design decision supports business goals, elevates user experience, and maintains strong, consistent brand expression across all digital touchpoints.

Responsibilities:

Design high-converting marketing landing pages aligned with campaign goals and performance metrics
Maintain strong brand consistency across all marketing and digital channels.
Develop creative assets for marketing campaigns, including banners, promotional visuals, and launch materials.
Translate marketing strategies into compelling visual narratives that drive engagement, conversion, and measurable results.
Conduct user research to understand behaviors, needs, and motivations that inform design decisions.
Analyze competitors, market trends, and performance insights to create innovative, data-informed design solutions.
Apply strategic thinking to align design outputs with growth goals, business objectives, and experimentation frameworks (A/B testing).
Partner with marketing and product teams to hypothesize, design, and iterate on A/B tests across web experiences.
Design intuitive, visually polished interfaces aligned with brand guidelines.
Create low- and high-fidelity wireframes and interactive prototypes using Figma.
Iterate on designs based on data, feedback, and usability insights.
Plan and conduct usability testing to validate design effectiveness.
Ensure designs meet accessibility standards and support inclusive user experiences.
Stay current with accessibility best practices and integrate them into all projects.
Build and maintain scalable design systems to ensure consistency across platforms and devices.
Produce detailed design documentation, style guides, and UI specifications to support smooth development implementation.
Deliver comprehensive design handoffs to engineering teams.
Collaborate closely with developers, product managers, marketers, and stakeholders.
Lead design discussions and client interactions with confidence and clarity.
Take ownership of design decisions and proactively solve problems.
Stay up-to-date with design, marketing, and web trends to continuously elevate output quality and innovation.

Requirements:

5+ years of professional design experience, ideally within B2B environments (agency, tech, ecommerce, or freelance).
Strong expertise in marketing-driven web design and conversion-focused UX.
Experience designing conversion-oriented ecommerce flows, such as product pages, checkout experiences, and purchase funnels.
Advanced graphic design skills with a solid understanding of typography, color theory, layout, and visual hierarchy.
High proficiency in Figma and Adobe Creative Suite
Strong web design fundamentals, with a deep understanding of UX/UI principles, responsive design, and accessibility best practices.
Experience creating and maintaining scalable design systems, including components, grids, typography, and spacing.
Proven ability to manage projects independently, take full ownership of deliverables, and drive work from concept to execution.
Excellent communication and presentation skills, with the ability to clearly articulate design decisions to internal teams and clients.
A strong portfolio showcasing marketing websites, landing pages, and digital campaigns.

What’s in it for you?

As full-time member of our team, you’ll enjoy:
Flexible hours
Work wherever you choose
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team! 🌍

Senior Web Designer

Key Skills

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