Media Analyst

About The Job

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL.

About the role:

Responsible within the Digital team for supporting and optimizing paid media activities, ensuring excellence in campaign planning validation, execution, and performance analysis, in alignment with business objectives and defined KPIs.

Responsibilities:

DIGITAL & PAID MEDIA:

• Critically validate media plans, ensuring alignment with campaign objectives, KPIs, and digital strategies;
• Perform technical validation of ads prior to launch, ensuring correct creatives, formats, tracking, and platform configurations;
• Monitor campaign performance during execution (mid-flight) and after completion, identifying optimization opportunities and key learnings;
• Actively contribute to the execution and ongoing optimization of paid media campaigns across platforms;
• Manage and optimize Google Shopping strategy, including continuous monitoring of the Merchant Center and product performance;
• Analyze channel performance and results to support data-driven decision-making;
• Develop performance reports for global teams, presenting results, insights, and strategic recommendations;
• Work closely with internal teams and external partners to ensure alignment and excellence in digital execution.
  
  
  

Technical Knowledge and Skills:

• Solid knowledge of paid media platforms: Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads;
• Experience with Google Analytics for performance analysis and optimization;
• Strong analytical skills with attention to detail;
• Ability to manage multiple priorities and campaigns simultaneously;
• Strong communication skills and ability to collaborate cross-functionally;
• Advanced English (reading, writing, and speaking).
  
  
  

What you will bring to the team:

• Analytical mindset combined with curiosity and problem-solving skills;
• Clear and effective communication;
• Proactivity and willingness to learn and evolve within the digital ecosystem;
• Commitment to delivering high-quality work.
  
  
  

You are energized by:

• The history and the heritage of The House of CHANEL;
• The Style of CHANEL;
• Fostering a meaningful client experience centered around inclusion and connection;
• Building collaborative partnerships and relationships;
• Being comfortable in the middle of complexity and ambiguity;
• Multi-tasking within projects in a dynamic, fast paced environment;
• Creativity and innovation by testing, learning, and taking new risks;
• Appreciation for art, beauty, and luxury.