Senior Product Marketing Manager

At Trio, we’re building the future of unified device management and enterprise-grade security for modern businesses and schools. We’re hiring a hands-on Marketing Manager to lead our performance-driven growth efforts and contribute directly to revenue outcomes.

This is an execution-focused role with clear ownership of: SQL volume, SQL quality, CAC/CPL efficiency, and pipeline contribution — not vanity metrics.

You will own the execution layer: Acquire → Activate → Convert → Retarget → Optimize

Key Responsibilities

1) Performance & Paid Growth (Primary Focus)

• Own and scale paid acquisition across Google Ads, LinkedIn Ads, and retargeting
• Plan, launch, and optimize campaigns focused on SQL volume, SQL quality, and pipeline impact
• Continuously optimize CAC, CPL, ROAS, and payback period
• Rapidly test new channels, formats, and bidding strategies

2) Funnel, Landing Pages & CRO

• Own and optimize high-converting landing pages (Strapi, Webflow, or similar)
• Run continuous CRO experiments (headlines, CTAs, forms, layouts, offers)
• Use Hotjar, session recordings, and A/B testing to identify friction and improve conversion
• Improve Visitor → Lead → SQL → Opportunity conversion rates

3) HubSpot Ownership (Marketing + CRM)

• Manage workflows, lead scoring, lifecycle stages, and routing
• Maintain attribution accuracy and CRM hygiene
• Build dashboards for SQL volume/quality, pipeline influence, and conversion rates

4) Retargeting, Nurture & Revenue Acceleration

• Build segment-based retargeting and high-intent nurture journeys
• Own demo no-show recovery and stalled-lead reactivation programs
• Collaborate closely with Sales, Content, and Product Marketing on messaging, positioning, and offers
• Support lead management across multiple time zones and reduce lead-to-meeting time

5) Organic + Inorganic Growth

• Strong understanding of both paid performance and organic growth levers (SEO/content/community) that compound over time

Requirements

• 6+ years of experience in B2B SaaS performance/growth marketing
• Proven track record driving SQL and pipeline growth through paid channels
• Strong hands-on expertise with Google Ads, LinkedIn Ads, retargeting, tracking & attribution
• Experience with HubSpot Marketing + CRM
• Experience working on international products/markets (enterprise SaaS preferred)
• Professional English
• Comfortable working onsite in Riga