Title: Digital Analytics Specialist

Location: Toronto

Work Model: 5 days in the office

We are currently partnering with a large enterprise organization undergoing significant digital growth and transformation. As part of this evolution, they are seeking a Digital Analytics Specialist to support enterprise-wide digital performance measurement, optimization, and reporting initiatives.

This is a high-visibility role that sits at the intersection of Marketing, Product, and Technology. The successful candidate will play a critical role in helping the business understand digital user behavior, measure campaign effectiveness, optimize conversion funnels, and deliver meaningful, data-driven insights to senior stakeholders.

This opportunity is ideal for someone who thrives in fast-paced, data-driven environments and enjoys translating complex datasets into clear business recommendations.

What You Will Be Doing

• Lead digital analytics initiatives across web and app platforms

• Analyze user journeys, traffic sources, engagement trends, and conversion funnels

• Develop structured dashboards and recurring reports for leadership teams

• Measure and optimize digital marketing campaigns across multiple channels

• Partner with Product and UX teams to support A/B testing and performance analysis

• Support tagging strategy, governance, and implementation using tools such as Google Tag Manager

• Perform data validation and ensure reporting accuracy across platforms

• Identify gaps, trends, and optimization opportunities through deep analysis

• Present insights in a clear and actionable way to non-technical stakeholders

This role requires someone who is not only technically strong, but also business-minded — someone who understands that analytics should drive strategy, not just reporting.

Required Experience

• 4–6+ years in Digital Analytics or Digital Performance roles

• Strong hands-on experience with Google Analytics (GA4)

• Experience implementing and managing Google Tag Manager

• Advanced SQL skills for data extraction and analysis

• Experience building dashboards in Power BI, Tableau, or similar tools

• Strong understanding of digital funnels, attribution models, and customer lifecycle metrics

• Experience working in cross-functional environments

Nice to Have

• Experience supporting large enterprise digital ecosystems

• Familiarity with A/B testing platforms and experimentation frameworks

• Exposure to marketing automation tools

• Experience working within regulated or structured environments

What Makes This Role Unique

This is not a back-office reporting role. You will be working directly with key decision-makers and contributing to strategic digital initiatives. Your analysis will directly influence campaign decisions, user experience enhancements, and product optimization strategies.

You will have the opportunity to shape how digital success is measured and help drive measurable business outcomes.