Contextual Advertising and Digital Marketing Specialist

About the Position

We are an international company, UAB PLC Group, specializing in automotive trade and digital vehicle history reports. We manage large-scale international projects such as plc.auction – a global car auction platform.

We are currently looking for a Contextual Advertising and Digital Marketing Specialist to help increase project awareness, attract targeted traffic, and improve conversion rates. This is a great opportunity to join a growing international team and work on innovative projects in the automotive industry.

Language Requirements

✅ Required: Proficiency in Russian and English (B2 level or higher).

✅ Preferred: Knowledge of Spanish, Arabic, or French is a plus.

Responsibilities

1️⃣ Setting up and Managing Advertising Campaigns

🔹 Creating, optimizing, and managing ad campaigns on Google Ads, Facebook Ads, Instagram, TikTok, LinkedIn, and other platforms.

🔹 Analyzing campaign performance and continuously improving key metrics (CTR, CPC, CPA, ROI).

🔹 Working with Google Tag Manager to set up tracking events and conversions.

🔹 Developing and implementing retargeting and remarketing strategies.

🔹 Conducting A/B testing (ads, creatives, landing pages).

🔹 Managing advertising budgets and controlling expenses.

2️⃣ Website Analysis and Optimization

🔹 Conducting SEO, UX/UI, speed, and user experience audits.

🔹 Analyzing user behavior using Google Analytics 4, Hotjar, Yandex Metrica.

🔹 Providing recommendations to increase conversion rates.

3️⃣ Developing a Marketing Strategy

🔹 Creating and implementing strategies to enhance brand awareness and reputation.

🔹 Conducting competitor analysis, market trends, and offer research.

🔹 Implementing new marketing solutions.

4️⃣ Content and Reputation Management

🔹 Collaborating with the SMM specialist to optimize social media advertising.

🔹 Monitoring and managing online reputation (reviews, PR activities).

🔹 Identifying and implementing new traffic acquisition channels.

Requirements

✅ At least 2 years of experience in digital marketing and contextual advertising.

✅ Strong expertise in Google Ads, Facebook Ads, TikTok Ads, Google Analytics 4.

✅ Experience working with Google Tag Manager, Google Search Console, Ahrefs, SEMrush.

✅ Ability to analyze key performance metrics (CPA, ROAS, LTV, CAC).

✅ Deep knowledge and implementation of performance marketing strategies.

✅ Experience with A/B testing.

✅ Understanding UX/UI principles and ability to optimize conversion funnels.

✅ Ability to manage large advertising budgets.

✅ Experience with e-commerce, marketplaces, or car auctions is an advantage.

What We Offer

🔹 A modern office in Vilnius, A. Tumėno 4.

🔹 The opportunity to work on international projects and implement ambitious ideas.

🔹 A professional, friendly team.

🔹 A flexible work schedule and the ability to work partially remotely after the probation period.

🔹 A competitive salary and opportunities for professional growth.

We invite you to join our team and become a key technical leader shaping the future solutions of the international automotive market! 🚀

Preferred Qualifications

✅ Experience with email marketing and CRM systems.

✅ Ability to work with chatbots and sales channel automation.

✅ Experience in PR and reputation management.

This translation ensures clarity and professionalism while maintaining the essence of the original Lithuanian text. Let me know if you need any adjustments! 😊