Digital Applications Specialist

Our time to make ripples.

We are for the restless achievers. For those who thirst for success and more. For those who never stop trying. We are Masafi. And if you have what it takes, we are ready to take the next step with you.

Things we believe in:

Inclusivity & diversity

We are an equal opportunity employer, and we believe diversity, gender balance and inclusion lead to success.

Our people

We believe passionate people propel us forward, build our culture and drive our spirit of innovation.

Hard work, integrity & ownership

We believe hard work trumps everything. And honesty and taking total responsibility are the pillars of everything we do.

A glimpse of your typical workday

Application Ownership & Support

• Act as an internal product owner for assigned digital platforms.
• Monitor availability, integrations, campaign triggers, payment flows, and data sync.
• Troubleshoot functional issues and perform root cause analysis.
• Coordinate with vendors for incident resolution and SLA management.
• Manage user roles, access control, and configuration changes
• Messaging journeys (WhatsApp, SMS, Push, Email).
• Customer segmentation and automation flows.
• Validate business rules before campaign go-live.

What makes you stand out

• Loyalty & Rewards Platforms: Hands-on experience with loyalty management applications such as TrueLoyal or similar customer loyalty and rewards platforms.
• WhatsApp Messaging & AI Bot Tools: Experience working with WhatsApp Business APIs and messaging platforms such as Gupshup (or similar), including setup, optimization, and management of AI-powered chatbot experiences, conversational flows, and automated customer journeys.
• Customer Support Systems: Practical experience with customer support tools such as Freshdesk, Ziwo, or similar ticketing and contact center solutions. Ability to manage workflows, SLAs, automation, performance dashboards, and service quality metrics.
• Customer Engagement Platforms: Experience with customer engagement and marketing automation platforms such as MoEngage (or similar), including customer segmentation, lifecycle marketing, campaign automation, personalization strategies, and performance optimization.
• Analytics & Tracking Platforms: Strong working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Adjust, or similar analytics and attribution tools. Experience in event tracking implementation, funnel analysis, campaign performance measurement, and data-driven optimization.
• 5–6 years’ experience supporting SaaS-based business applications(digital).
• Experience with at least 3–4 of the above listed platforms.
• Strong understanding of: API integrations, Customer journeys, Loyalty mechanics, Contact center workflows, Payment processing flows
• Experience working with Customer Engagement and Experience platforms and tools.
• Strong troubleshooting and analytical skills

The joys:

Workspace: We mix work and play with an exclusive gym and an inspiration zone filled with indoor games, library, bean bags and of course, piping hot coffee.

Game-changing leadership: We mentor and hone future leaders through agile, dynamic and people-focused training.

Enriching rewards: Besides bench-marking industry remuneration, we offer medical benefits and discounts on all Masafi products.

Focus on wellness: We not only insist on a great work-life balance but also accompany it with a lovely wellness program.

Our story

Masafi was born in the Hajar Mountains in the United Arab Emirates. And ever since, we’ve left a mark across the region and the world.

Back in 1976, Masafi was the first naturally sourced drinking water in the UAE. Today, our portfolio consists of the finest range of pure naturally sourced water, juices, tissue papers and anti-bacterial essentials.

While we have been the market leader for over 4 decades, we never take anything for granted. Every day, we work harder to deliver the finest products that are good for people and the planet too.

We are an equal opportunity employer. Inclusivity, diversity and gender balance are the cornerstones of our business just like, wellness, mindfulness and a healthy work-life balance.

Interested in growing your career with us? Take a look at some of our current openings. We can’t wait to hear from you.