Brand Project Manager

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

Drive Innovation for Global Brands

We are seeking a strategic and results-driven Brand Project Manager to be the central force behind executing the ANZ innovation and renovation pipeline. This critical role, based in Mt. Waverley, acts as the bridge between our global brand strategies and local market execution, ensuring the flawless delivery of product innovation and renovation projects for our leading brands.

You will be the single point of contact for the ANZ 3-year operating plan, responsible for bringing our brand growth strategies to life.

About General Mills Australia: Join a global food company that makes food the world loves! Do Old El Paso, Latina Fresh Pasta, and Häagen-Dazs ring a bell? At General Mills, we're committed to innovation, growth, and making a positive impact. Be part of a team that values collaboration, strategic thinking, and empowering its people to thrive, these are just some of the reasons why we have been certified as a Great Place to Work for 6 consecutive years; and one of the Best Workplaces in Australia for Women for the second time in 2025!

What's in it for YOU? (Discover the Great Stuff First!)

We Believe In Empowering Our People To Thrive, Both Professionally And Personally. When You Join General Mills Australia, You'll Benefit From

• Flexible Working: Enjoy a balanced 50/50 working model, home/office split.
• Wellbeing Focus: Reclaim your Fridays with a dedicated half-day Friday every week for your personal wellbeing and work-life balance.
• Convenience: Benefit from free on-site parking at our vibrant Melbourne office.
• Growth & Development: Access world-class learning & development programs designed to elevate your skills and career trajectory as well as in house mentoring.
• Inclusive Environment: Experience best-practice workplace flexibility and inclusivity, where you are truly seen, heard, and belong.
  
  

Your Mission

• Lead End-to-End Project Delivery: Take full ownership of the innovation and renovation pipeline for Australia & New Zealand. You will manage projects from concept to launch, leading diverse cross-functional teams (R&D, Operations, Marketing, Finance), navigating the stage-gate process, and ensuring all key milestones are met on time.
• Champion Factory Integration: Act as the strategic brand owner for our Rooty Hill manufacturing facility. You will oversee the total program of projects, including new products and margin expansion initiatives, proactively identifying and resolving scheduling conflicts to ensure smooth and efficient factory operations.
• Foster Seamless Collaboration: Build and maintain robust relationships with both our Europe-based Brand Development teams and the local ANZ Marketing team. Your proactive communication and clear reporting will ensure alignment, clarity, and engagement across all stakeholders.
  
  

What You Will Bring

• Strategic Execution: An exceptional ability to translate high-level strategic objectives into detailed, actionable project plans and a proven track record of executing them flawlessly.
• Project Management Excellence: With 3-4+ years of brand management experience, ideally in FMCG, you are a master of end-to-end NPD project management. You are a natural leader of cross-functional teams, skilled in managing timelines, foreseeing risks, and keeping stakeholders aligned.
• Initiative and Autonomy: You are a solution-oriented self-starter who thrives on autonomy. You are comfortable making decisions, challenging the status quo with supporting facts, and driving projects forward with minimal supervision.
• A Collaborative Mindset: You build relationships easily and communicate with candor and clarity across all levels and geographies, demonstrating accountability and a focus on delivering results.
  
  

The Essentials

• A bachelor’s degree is required, preferably in Marketing or Project Management.
• Minimum of 3 years of brand management experience; 4+ years including management of NPD projects in an FMCG environment is highly desirable.
• This role requires a flexible working pattern to collaborate with international teams, including availability for evening meetings up to three times per week.
• The position is based in Mt. Waverley and requires approximately 10% travel. We also offer flexible working between office and home.
  
  

Ready to Make Your Mark? If you're a dynamic Brand Champion with experience in Project Management ready to drive significant innovation and growth in a high-impact role, we want to hear from you! Apply now and let's build the future of food together.