Regional Sales Director, APAC

Job Title: Regional Sales Director, APAC

Location: Asia – Pacific (Hong Kong, Singapore, Seoul, Bangkok, Shanghai)

Employment Type: Full-time

About STOLI GROUP

Stoli Group has an incredible portfolio of brands, including our premium vodka Stoli & an amazing stable of ultra-premium wine, spirit & non-alcoholic brands. The ultra-premium category is the fastest growing & most dynamic part of the beverage alcohol market. Stoli Group is looking to reshape the market landscape by becoming the acknowledged global leader in extraordinary adult beverages.

Established in the late 1990’s Stoli Group is headquartered in Luxembourg and has manufacturing facilities & wineries in Latvia, Mexico, Argentina, Spain, Tuscany, Scotland & the USA and sells its Brands in over 170 countries globally.

Position Overview

The Regional Director, APAC is a senior executive leadership role with full accountability for driving Stoli Group’s commercial performance, market expansion, and brand growth across the Asia-Pacific region.

The role is responsible for defining and executing regional strategy, building high-performing teams, strengthening distributor and partner ecosystems, and ensuring disciplined governance in a complex, highly regulated, multi-market environment. Acting as the Group’s most senior commercial representative in APAC, the Regional Director balances aggressive growth ambitions with operational excellence, risk management, and long-term value creation.

Key Responsibilities

Strategy, Vision & Growth Leadership

• Develop, communicate, and execute the regional vision and strategy aligned with Stoli Group’s global objectives.
• Lead the creation and delivery of multi-year strategic plans, annual operating plans, and growth initiatives across APAC markets.
• Identify and implement cost optimization and efficiency opportunities while protecting brand equity and commercial momentum.
• Drive strategic change initiatives required to support growth, scalability, and adaptability in diverse markets.

Market Expansion & Commercial Development

• Identify and pursue new market opportunities across both established and emerging APAC markets.
• Lead the selection, appointment, and performance management of distributor partners in existing and new territories.
• Build and maintain strong, long-term relationships with key customers, distributors, and commercial partners.
• Cultivate strategic partnerships with industry influencers, agencies, and stakeholders to enhance brand visibility and market presence.

Operational Excellence & Performance Management

• Streamline and optimize regional business operations to maximize efficiency, speed, and execution quality.
• Establish, monitor, and act upon key performance indicators (KPIs) to track commercial, operational, and financial performance.
• Ensure disciplined forecasting, performance reviews, and corrective action planning across all APAC markets.
• Work closely with Finance to ensure highly profitable outcomes, strong cash discipline, and sustainable growth.

Leadership, Talent & Culture

• Develop, and retain high-calibre talent, including brand ambassador teams.
• Build a culture of accountability, innovation, collaboration, and high performance across the region.
• Act as a role model for leadership behaviors aligned with Stoli Group’s values and standards.
• Inspire and motivate teams across geographies, cultures, and levels of seniority.

Governance, Risk & Compliance

• Ensure strict adherence to corporate governance principles, internal policies, and industry regulations across all markets.
• Collaborate closely with Legal, Compliance, and Finance teams to identify, mitigate, and manage commercial and regulatory risks.
• Maintain oversight of distributor compliance, contractual obligations, and market conduct.

Cross-Functional Collaboration & Market Insight

• Partner closely with Sales, Marketing, Product Development, Finance, and Supply Chain teams to align regional initiatives with global priorities.
• Ensure marketing and brand activation strategies are commercially effective and locally relevant.
• Stay abreast of industry trends, competitive dynamics, emerging technologies, and marketing innovations to maintain competitive advantage and drive continuous improvement.

Qualifications & Experience

Education

• Bachelor’s degree in Business, Management, or a related field.
• MBA or equivalent postgraduate qualification strongly preferred.

Experience

• Minimum 10+ years’ senior leadership experience within the beverage alcohol industry, with proven regional or multi-market responsibility.
• Demonstrated success in developing and executing profitable commercial strategies across complex, regulated markets.
• Strong track record of building long-standing, strategic distributor and customer partnerships.
• Experience in start-up, scale-up, or entrepreneurial environments is a distinct advantage.
• Prior experience working within the Asia-Pacific region is strongly preferred.

Skills & Capabilities

• Strong strategic mindset with the ability to translate market insight into actionable commercial plans.
• Excellent financial acumen with a clear focus on profitability, ROI, and sustainable growth.
• Exceptional leadership and interpersonal skills, with the ability to inspire and influence diverse teams.
• Outstanding communication and presentation skills, capable of engaging stakeholders at all levels.
• Global mindset with cultural sensitivity and adaptability across varied markets.

Personal Attributes

• Commercially bold yet operationally disciplined.
• Entrepreneurial, resilient, and comfortable operating in ambiguity.
• Highly accountable with strong personal integrity.
• Collaborative leader with the confidence to challenge and influence at senior levels.

Disclaimer

Stoli Group is an equal opportunity employer committed to fostering diversity and inclusion. By embedding diversity into all aspects of our culture, we strengthen decision-making and support long-term business success. The responsibilities outlined above are not exhaustive and may evolve in line with business needs.