Data &CRM Analyst

The Sony spirit is about freedom, no limits, empowerment, innovation, imagination, autonomy, creativity and choice. With business operations all over the globe, we provide high quality lifestyle products offering entertainment through technology.

Global Business Services (GBS) provides services to Sony, globally, in a wide range of areas ranging from Online Marketing to Translation and Project Management. We work in a dynamic and interactive environment in our headquarters based in Istanbul. We are driven by our customers and support them with our core values of professionalism, passion, creativity, and proactivity.

We are looking for a Reporting and Analytics Services, Data &CRM Analyst who has a keen eye for detail and specializes in analyzing Customer Relationship Management (CRM) performance. The successful candidate will have a solid analytical background and a demonstrated ability to use data effectively in shaping customer-centered strategies. Working cross functionally you will be providing actionable reports/dashboards and analysis on multiple business domains including marketing for Sony Electronics & Sony Computer Entertainment.

Reporting to the GBS – Reporting and Analytics Services Asst. Manager.

Day-to-day operations include;

• Performs data analysis required to troubleshoot data related issues and works directly with business in the resolution of data issues.
• Collaborates with analytics and business teams to improve data models that feed business BI tools, increasing data accessibility and monitor data quality across the organization.
• Design and implement reports into BI tools to improve client experience with data
• Participate in process improvement projects: optimize existing tables/ views/ data to reduce processing times and increase data quality
• Prepare monthly and quarterly reports, dashboards, illustrating data graphically
• Keep up-to-date with latest technology trends
• The location to work is the Istanbul office (hybrid)

Qualifications & Key Responsibilities:

• Bachelor’s Degree in Computer Science, Economics, Statistics, Engineering or a related technical discipline, and PHD in data science is highly preferred.
• 4+ years of practical experience in analytical processes and statistical analysis
• Excellent MS Office, reporting skills and have good understanding of Power Query, Power Pivot and Power Automate
• Profound knowledge of practical experience with R, Python programming
• Solid Experience working with Microsoft technologies e.g. MS SQL server, MS Power BI
• Use SQL to analyze data and determine trends, predict outcomes, and offer actionable insights.
• Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates.
• Stay abreast of industry trends and advancements in CRM and analytics technologies.
• Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis.
• Some experience with schema design and dimensional data modeling
• Able to work collaboratively in multicultural and international business environment
• Fluency in both written and spoken English

Applications from foreign candidates will also be evaluated.

All applications will be acknowledged and treated confidentially.

Please add your most up-to-date CV to the application, we will only consider the applications with CVs.