SEO Executive

Responsibilities:

Content Strategy & Execution

• Define Content Requirements: Conduct regular, in-depth topic research to generate new content ideas and develop detailed, strategic content briefs for the Copywriting Team
• Final Content Quality Assurance: Serve as the final approver for content publishing. Ensure the content meets all strategic SEO brief requirements, verify all formatting and image optimisation is complete, and work with the Front-End Developers to publish
• Identify Content Gaps: Perform competitive analysis and site audits to identify and prioritise content deficiencies for development

Maintenance & Optimisation

• Ensure Content Health: Perform ongoing content maintenance, including link checking, scheduling content refreshes, and managing schema
• Implement SEO Best Practices: Act as the final quality check, ensuring all published content adheres to rigorous on-page best practices, and using correct translations
• Optimise Site Architecture: Recommend changes to the website’s linking structure and page organisation to improve SEO positioning

Audit & Technical Support

• Perform Systematic Audits: Audit on-page SEO issues and propose data-backed, best-practice solutions
• Monitor Site Health: Review and analyse weekly crawl data and site performance reports for operational site health
• Support Technical SEO: Collaborate with IT and development teams to ensure SEO best practices are correctly implemented on new code

Requirements:

• At least 1 year of experience in content marketing, content growth, or SEO
• SEO Fundamentals: Strong grasp of on-page SEO, including keyword intent mapping, header hierarchies, and meta-data optimisation
• Proficiency in using Google Search Console to monitor site health and Google Analytics (GA4) to track organic traffic performance
• Familiarity with industry-standard tools such as Semrush or Screaming Frog for basic site audits and competitor analysis
• Experience using LLMs (like ChatGPT or Gemini) to assist in content ideation, brief generation, or basic data sorting
• Meticulous Attention to Detail: A "final-eye" mentality to catch formatting inconsistencies or technical errors before content goes live
• Data-Driven Curiosity: A natural inclination to look beyond the surface of a report to find the "why" behind traffic fluctuations
• Collaborative Communicator: Ability to translate SEO requirements into actionable feedback for copywriters and technical tickets for developers
• Organisational Agility: Capable of managing multiple content refreshes and audits simultaneously while meeting publishing deadlines