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The Marketing Data department structures, leverages, and enhances product data to ensure its compatibility with consistent and effective distribution across all of the Group’s marketing channels and platforms. It works closely with marketing (headquarters and subsidiaries), IT, and sales teams, and ensures the proper use and evolution of PIM and DAM tools.
Reporting to the Director of Marketing, Communications, and Digital, you will lead the product marketing data strategy previously co-developed with stakeholders (Marketing Channels, Business Lines), ensure data quality and integrity, and structure your team’s organization to sustainably support the Group’s marketing performance.
Responsibilities
Reporting to the Director of Marketing, Communications, and Digital, you will lead the product marketing data strategy previously co-developed with stakeholders (Marketing Channels, Business Lines), ensure data quality and integrity, and structure your team’s organization to sustainably support the Group’s marketing performance.
Responsibilities
- Co-develop and implement the cross-functional product marketing data strategy.
- Ensure the quality, completeness, consistency, and availability of product data in all of the Group’s languages, across all channels and target markets.
- Structure the Marketing Data organization: cross-functional coordination, prioritization, workload/capacity management, processes, and data performance monitoring.
- Manage, develop, and support the Marketing Data team (4 people) in a cross-functional and international environment.
- Oversee marketing data tools and platforms (PIM, DAM, translation tools, etc.) and their integration into the marketing ecosystem.
- Lead foundational product marketing data projects (PIM/DAM, AI, automation, workflows, etc.) and ensure the tools remain aligned with the group’s strategic goals.
- Maintain the main data and asset distribution platforms (Traceparts, E-Plan, BIM&Co, etc.).
- Coordinate business and partner relationships around product marketing data and product/marketing/communication assets.
- Oversee marketing translation processes and tools and ensure their adoption by subsidiaries.
- Master’s degree in marketing, computer science, or data science, with strong project management skills.
- 7 years of experience in data management, ideally product data, including at least 5 years in team management.
- Expertise in international product data standards (ETIM, BMEcat, FAB-DIS, ECLASS, BIM, etc.).
- Knowledge of PIM/DAM tools.
- English (C1)
- Interest in or experience with AI applied to data and translations.
- Collaborative leadership to drive cross-functional initiatives.
- Ability to organize, prioritize, and make decisions in complex environments.
- Excellent communication and interpersonal skills in an international context.
Key Skills
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- Posted
- Apr 07, 2026
- Type
- Full-time
- Level
- Mid-Senior
- Location
- Benfeld
- Company
- Socomec Group
Industries
Appliances
Electrical
Electronics Manufacturing
Categories
Product Management
Marketing
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3 roles aligned with this opportunity
View Job Details
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