Design Lead (e-commerce & Digital Experience)

🚀 Hiring: Design Lead (E-commerce & Digital Experience)

📍 Vancouver, BC (Remote | 1–2 office meetups/month)

🌟 About the Role

We are looking for a hands-on Design Lead to own and elevate our end-to-end digital experience across e-commerce and marketing channels.

This role blends UI/UX design, digital strategy, and data-driven decision-making, making it ideal for someone who can execute at a high level while contributing to product and brand direction.

You will play a key role in shaping customer journeys, optimizing conversion, and building scalable design systems that support business growth.

🎯 Key Responsibilities

🖌️ UI/UX Design & Execution

• Lead design across e-commerce platforms (website, landing pages, campaigns)
• Create intuitive, engaging, and high-converting user experiences
• Own the full design lifecycle (wireframes → prototypes → implementation)
• Balance custom designs with scalable and reusable components

📊 UX, Data & Product Thinking

• Conduct user research and analyze customer behavior
• Use analytics and insights to improve user experience
• Plan and execute A/B testing, surveys, and feedback loops
• Align design decisions with business and product strategy

📣 Digital Marketing Collaboration

• Partner with marketing teams on SEM, paid media & social campaigns
• Design high-performing creative assets
• Ensure consistency across acquisition & retention channels

🎨 Design Systems & Brand

• Build and maintain design systems & component libraries
• Ensure brand consistency across web, email, packaging & marketing
• Support evolution of brand identity

🤝 Cross-functional Collaboration

• Work closely with Product, Engineering, Marketing & E-commerce teams
• Translate business goals (conversion, retention, AOV) into design solutions
• Manage stakeholder communication and feedback

⚡ Ownership & Delivery

• Manage multiple priorities in a fast-paced environment
• Bring clarity to ambiguous problems and deliver high-quality output

🌐 Vendor & Agency Management

• Manage agencies, freelancers, and production partners
• Own briefs, timelines, and deliverables

✅ Required Skills & Qualifications

• 5+ years in UI/UX or Product Design (preferably E-commerce/DTC)
• Strong experience with Shopify design & customization
• Advanced proficiency in Figma
• Experience in conversion optimization & A/B testing
• Strong understanding of user research & customer behavior
• Exposure to digital marketing (SEM, paid media, social)
• Experience with design systems & component libraries
• Basic knowledge of HTML & CSS
• Strong communication & stakeholder management skills
• Data-driven design mindset

⭐ Preferred Skills

• Experience in startup or high-growth environments
• Familiarity with tools like Google Analytics, Hotjar
• Ability to balance strategy + hands-on execution
• Experience working in structured frameworks like EOS (Entrepreneurial Operating System)