Head of ECommerce Business Performance

The Head of ECommerce Business Performance is responsible for owning the end-to-end performance narrative across Traffic, conversion, and sales, ensuring that all markets and channels operate with an aligned, forward-looking view of the business. This role consolidates insights, forecasts business outcomes, and drives cross-functional action. It is a business enablement position designed to improve decision-making, accelerate execution, and strengthen accountability across the e-commerce organisation.

Responsibilities:

A. Forecasting & Business Modelling

• Own weekly, monthly, and quarterly operational forecasts for traffic, conversion, and revenue by market and channel
• Build scenario-based models (“what if acquisition drops / site speed improves / stock gaps occur”)
• Integrate inputs from Marketing, CRM, DXDC, Business Planning, and Operations into a single cohesive business model
• Identify early signals of risk or upside and escalate with clear recommendations

B. Business Performance Monitoring (Daily / Weekly)

• Build and maintain a unified KPI framework across the funnel (See → Find → Buy → Repeat)
• Track performance across markets and channels with a focus on leading indicators, not only outcomes
• Detect deviations early and translate them into clear business insights
• Partner closely with Data / BI to ensure dashboards, metrics, and definitions are consistent, reliable, and actionable
• Own the performance narrative for weekly, monthly, and quarterly business reviews

C. Action-Driving & Cross-Functional Alignment

• Ensure every insight is translated into clear actions, owners, and timelines
• Challenge teams constructively and drive execution when needed
• Follow up until initiatives are delivered and quantify their impact
• Ensure alignment across Paid Marketing, CRM, Merch Planning, CRO, UI/UX, Product, and Operations
• Maintain a single source of truth across all business forums

D. Governance & Business Rhythm

• Co-led the weekly e-commerce performance meeting
• Prepare insights and action frameworks for monthly and quarterly business reviews
• Ensure forums focus on root causes and decisions, not reporting
• Track the contribution of initiatives to revenue and conversion targets
• Support cross-functional alignment for high-impact corrections and key commercial moments

Requirements:

• 8 years in ECommerce or retail, retail analytics, or a related role
• Experience working cross-functionally in a fast-paced, multi-country digital business
• Proven capability in forecasting, modelling, business analysis, or digital performance optimisation
• Familiarity with GA4, Looker, PowerBI, SFCC, Amplitude, or similar tools
• Strong understanding of ECommerce KPIs: traffic mix, bounce, CVR, funnel depth, AOV, CLTV, CAC, MER
• Ability to structure information, build models, and interpret data with clarity
• Comfortable challenging teams diplomatically to ensure results
• Strong business intuition (knows what matters most), structured and analytical
• Confident communicator; able to influence without authority
• Momentum-driver: transforms insights into actions
• High ownership and accountability; thrives in ambiguity
• Proactive, curious, eager to improve processes and outcomes
• Action-driven mindset; turns insights into execution