Digital Engagement Coordinator

THE POSITION

Join our Digital Engagement team as a Digital Engagement Coordinator, supporting the execution of digital and omnichannel initiatives for the Turkish pharmaceutical market.

In this role, you will help enhance HCP engagement by coordinating digital campaigns, content, and platforms in close collaboration with marketing, sales, and external agencies.

The role is based in Istanbul and is offered as a permanent contract.

Tasks & Responsibilities

• Own day‑to‑day execution of digital channel and content activities across existing and emerging channels (e.g., websites, email, Adobe Campaign, remote engagement) to support brands and therapeutic areas.
• Coordinate end‑to‑end digital campaigns and content deployment (web/email/remote engagement), including tagging/measurement and KPI reporting, in collaboration with brand teams, sales, medical, and agencies.
• Drive operational excellence across content projects and platforms; serve as OPU Process Owner for Adobe Campaign (governance, reliable operations, continuous improvement).
• Ensure customer‑centric execution and compliant content lifecycle: manage materials/systems in line with MLR, local regulations, and data privacy/consent; support training/change adoption as needed.
  
  
  

Key Stakeholders

• Marketing/Brand teams, Field force, Medical and Regulatory/Compliance
• Digital/IT partners (CRM/Veeva, web, analytics) and external agencies/vendors
  
  
  

Requirements

• Bachelor’s degree in marketing, business administration, communications, or a related field.
• 1-3 years of experience in digital marketing/engagement and/or digital transformation (campaign execution, platforms, content, training/change management). Pharma/healthcare experience is a plus; other regulated industries are welcome.
• Hands‑on experience executing digital campaigns across web/email/CRM/remote engagement (Adobe Campaign preferred); familiarity with DAM/content authoring tools and agency collaboration.
• Analytical and detail‑oriented; able to define/track KPIs and tagging needs and create clear summaries (Excel/PowerPoint; Adobe Analytics/Dynamic Tag Management is a plus).
• Strong project and stakeholder management skills; able to work independently, prioritize, and communicate effectively with cross‑functional teams.
• Understanding of MLR processes and regulatory considerations; strong compliance mindset (promotional review, data privacy/consent).
• Fluency in Turkish and a good command of English.
  
  
  

Our Company

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com