Freelance Graphic Designer

This role is ideal for a creative professional with a passion for beauty and fashion branding, tasked with refining and executing a premium Instagram launch for a new at-home lash extension system. The project requires translating an established brand direction into a cohesive, elevated, and modern visual identity across Instagram. The designer will work with provided assets, including product imagery, behind-the-scenes content, and model photography, to curate a visually compelling grid that aligns with high-end editorial aesthetics. The focus is on delivering a minimal yet impactful look, similar to leading beauty brands, ensuring consistency and sophistication throughout the launch campaign.

Deliverables

• Curate and design approximately 9 to 15 Instagram posts, including static images and a couple of reels.
• Enhance and retouch provided imagery to meet premium aesthetic standards.
• Develop a cohesive visual grid layout that reflects a modern, minimal, and editorial style.
• Collaborate on content sequencing and post scheduling to maximize engagement.
• Ensure all visuals align with the established brand direction and strategy.
• Prepare final assets optimized for Instagram specifications.
  
  

Requirements

• Proven experience designing for beauty or fashion brands, with a strong portfolio of Instagram-focused projects.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
• Strong understanding of high-end, editorial, and minimal aesthetics.
• Ability to enhance and retouch imagery to a professional standard.
• Excellent visual storytelling and layout skills for social media.
• Strong attention to detail and ability to deliver consistent, on-brand visuals.
• Ability to work independently and meet project deadlines.
• Availability for potential ongoing work after the initial launch.
  
  

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