Growth Product Manager

Our client is a leading digital platform focused on empowering consumers to make smarter financial decisions. Operating across APAC, we specialize in providing price comparison tools and resources that simplify complex purchasing processes. With a strong emphasis on user experience, they are committed to improving how individuals discover, compare, and choose products online.

They are seeking a Growth Product Manager to spearhead initiatives focused on optimizing the discovery and user journey for our consumers. This role will play a key part in improving organic growth through SEO strategies, price comparison tools, and content redesign, driving engagement and conversion rates across our platform. The ideal candidate will have a strong background in data analytics, experience in the APAC market, and a proven ability to deliver impactful results in a B2C environment.

Key Responsibilities

• Develop and execute strategies to improve user discovery, including SEO optimization, content redesign, and price comparison tools.
• Analyze user behavior to identify opportunities for improving the customer journey and increasing engagement.
• Lead cross-functional initiatives, collaborating closely with product, analytics, and marketing teams to align on growth objectives.
• Drive experiments, A/B testing, and data-driven decision-making to optimize performance.
• Monitor KPIs and report on growth initiatives, ensuring alignment with business goals.
• Research and implement best practices to improve organic traffic and conversion rates.
• Develop and refine features to improve decision-making processes for consumers.

Qualifications

• 5+ years proven experience in product management both web and app, with a focus on growth or customer acquisition.
• Strong analytical skills and experience using data to inform product strategies and decisions.
• Expertise in SEO strategies and content optimization.
• Experience working across APAC markets; fluency in Chinese is required (Cantonese is a plus).
• Background in e-commerce, insurance, or banking is preferred, with experience in both web and app platforms.
• Strong communication and collaboration skills to work effectively in a cross-functional environment.