Head of Marketing Operations

Position Overview

We are seeking a visionary Head of Marketing Operations to drive our market strategy, enhance brand influence, and accelerate growth within the blockchain industry. This role requires a dynamic leader with deep expertise in blockchain marketing, a data-driven mindset, and exceptional team management skills.

This role offers a unique opportunity to shape the marketing vision and strategy of a cutting-edge blockchain company, contributing to its continued growth and success.

Responsibilities

• Responsible for leading the development and implementation of market operation strategy that is in line with the company's objectives, establishing strong brand awareness and implementing growth plans.
• Close collaborations with the Product and Engineering teams to launch and promote company's products and business to ensure effective marketing promotions.
• Develop company’s social media and content operations through brand promotion activities to enhance brand influence.
• Implement data-driven growth marketing activities with customer acquisition and retention as the main goals.
• Maintain media resources and media relations and design effective communication strategies to enhance brand awareness.
• Formulate methodologies to monitor and track market nuances and public opinions in the industry.
• Formulate corresponding public relations strategies, and actively lead efficient public relations for crisis events.

Requirements

• More than 10 years of marketing operation experience, with 5 years experience in the blockchain industry and 3 years team management experience.
• Experienced in designing and executing growth-oriented marketing strategies, with systematic hands-on experience in user acquisition and retention.
• Good at data-oriented, decision-making methods, with strong analytical ability to monitor and optimize marketing performance.
• Observant and in-tune to industry market dynamics and possess agility to react and pivot marketing strategy when market situation changes.
• Excellent skillsets in the area of team management, resource integration and business negotiation.
• Effectively bilingual in both English and Chinese for seamless stakeholders communication.