Head of Growth

MeetMinded is a fast growing startup based in Slovenia, that help turn strangers into friends. Thousands of people attend our local meetups every week - in major cities across the US, UK, Canada and beyond.

We’re looking for someone who’s not just looking for a job, but wants to be part of a story that pushes what’s possible.

If you’re the kind of person who doesn’t just get things done, but does them better than most — keep reading.

We're looking for a Head of Growth to own and execute the growth strategy of our multiple brands across multiple channels and markets.

This role is 50% execution, 50% strategy. You’ll be building and scaling growth systems globally through paid ads (Meta, TikTok, Google), influencers & UGC creators, email, SEO, and other channels. You’ll help refine our strategy, build the systems, and work directly with the founders to scale the business. You’ll lead the in-house marketing team, agencies and other external partners.

We're headquartered in Ljubljana city centre and the team works on-site. Our team is international and English is our first office language.

We trust good instincts and use data to pressure-test our thinking, not replace it. We hold ourselves to a high bar because we genuinely believe we're building something that can be the best in its space.

And we're just getting started!

WHAT YOU'LL BE DOING:

Paid acquisition

– Own paid media end-to-end across Meta, TikTok, and Google (and any new channel worth testing)

– Coordinate a team of (in-house + external) media buyers, creative strategists, designers, video editors and AI producers to deliver on your strategy.

– Scale $1M/mo+ spend profitably against ROAS, CAC, and LTV:CAC targets.

– Continuously refine our high-level creative strategy by identifying new personas, angles and pain points.

– Launch and test new landing pages, funnels, checkouts, upsells and pricing experiments.

Content engine

– Build and scale our influencer, UGC, and creator program - sourcing, briefing, negotiating, measuring.

– Translate platform and creator trends into angles and hooks that convert.

Lifecycle, SEO, and other channels

– Oversee email/lifecycle marketing - activation, retention, reactivation, churn prevention - together with product.

– Build SEO as a long-term acquisition channel.

– Identify net-new channels, validate them with small bets, scale the ones that work.

Data, attribution, experimentation

– Live in the numbers across Meta/TikTok/Google, GA4, and product analytics.

– Design, run and evaluate experiments across the whole funnel.

– Catch tracking and attribution gaps early and work with engineering/data to fix them.

– Partner with product and data to move conversion, activation, and churn metrics.

Team & operating cadence

– Lead and grow the in-house marketing team. Manage agencies and external partners and hold them to a high bar.

– Work directly with the founders on strategy, priorities, and trade-offs.

– Deliver clean reporting and insights to leadership: what worked, what didn't, what's next.

WHAT WE EXPECT:

Required

– 5+ years in performance marketing at a consumer tech, B2C subscription company or e-commerce.

– Hands-on experience running performance campaigns (ideally on Meta)

– A track record of scaling spend meaningfully and managing big marketing budgets.

– Strong analytical skills - you can pull a report and decide what to do without waiting for someone to interpret it for you.

– Strong understanding of consumer psychology and copywriting skills.

– Experience with email marketing.

– Experience with CRO and running experiments (A/B tests).

– Experience leading a team and managing agency or freelancer relationships.

– Strong written communication and fluent English.

Strongly preferred

– Experience running influencer, UGC, or creator programs at meaningful scale.

– Experience building or scaling a new acquisition channel from zero.

– Comfort with attribution debugging - you know when the numbers are lying and how to investigate.

– Experience with SEO, AIO, and/or ASO.

How you work

– Relentless drive to win and make this the leading IRL social platform in our niche.

– Execution-obsessed - you'd rather ship five new landers this week than finish one perfect design.

– Hands-on - you won’t be the media buyer, but you’ll be in the account. Daily. That's where the action happens.

– High ownership, low ego - in the weeds and on the strategy call the same day.

– Comfortable with ambiguity, fast change, and wearing several hats.

– Use AI tools natively in your day-to-day workflow.

– Willing to work hybrid from our Ljubljana city center office and help co-create the high-performing team culture.

WHAT WE OFFER:

– A chance to be part of a fast-growing story and shape products used across the world

– Real ownership

– Opportunity to grow fast into a higher role

– A small, sharp team that moves fast and sweats the details

– Direct impact: your work shows up in real numbers and real users

– Room to experiment, test new ideas, and push what’s possible

– Competitive salary

– Performance bonuses

NEXT STEPS:

We’re looking for someone to start as soon as possible. So if the role sounds exciting, please follow these steps:

1. Fill out the application form.
2. Our team carefully reviews every application, so the selection process may take some time.
3. The best candidates will receive an additional test assignment.
4. Those who perform best on this task will be invited to an extensive interview.

If you do not hear from us within 14 days of submitting your application, it means we have decided to continue the process with other candidates at this time.