Marketing Insights Analyst

The Senior Brand & Business Insights Analyst will deliver strategic brand and business insights to inform and shape the marketing and sales strategies. The Analyst will play a critical role in the marketing team in establishing KPIs and identifying market trends.

Brand Analytics & Insights Generation

• Collect, analyze, and interpret data from multiple sources (market research, sales data, digital analytics, consumer trends) to generate actionable insights.
• Develop dashboards, reports, and presentations to communicate findings clearly to key stakeholders.
• Track and measure brand, category, and portfolio performance, identifying key trends, risks, and opportunities.

Market Research & Consumer Insights

• Manage and execute qualitative and quantitative research projects to understand consumer behaviours, preferences, and trends.
• Leverage external research agencies, syndicated data (e.g., Nielsen, Euromonitor, IWSR), and internal tools to support business decision-making.
• Translate data-driven insights into strategic recommendations to enhance brand positioning, product innovation, and go-to-market strategies.

Business Performance & Competitive Intelligence

• Monitor competitors, category dynamics, and industry trends, providing intelligence on market movements.
• Conduct deep dives into pricing, promotion effectiveness, and market share analysis to support commercial decision-making.
• Partner with marketing and commercial teams to optimize brand and portfolio strategies based on data-driven insights.

Data Management & Visualization

• Ensure data integrity, accuracy, and consistency by maintaining robust data collection and management processes.
• Develop and maintain visualization tools (e.g., Power BI, Tableau) for real-time tracking of key performance indicators (KPIs).
• Automate reporting processes to improve efficiency and data accessibility for business users.