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BYD Argentina

Product Manager

BYD Argentina
Argentina · Full-time · Mid-Senior

Responsibilities:

  • Define and execute the local product portfolio strategy in alignment with OEM global and regional guidelines.
  • Act as the primary interface between Argentina’s market and OEM headquarters, ensuring accurate communication of local customer needs, regulatory requirements, and market trends.
  • Manage the full product lifecycle (planning, homologation, launch, pricing, updates, and phase-out) in compliance with OEM standards.
  • Conduct in-depth market and competitor analysis to support strategic positioning and volume planning.
  • Develop and implement product launch plans, coordinating with Sales, Marketing, Aftersales, Training, and Dealer Network teams.
  • Monitor product KPIs (sales volumes, margins, customer satisfaction, residual values) and recommend corrective actions to HQ/regional teams.
  • Support dealer network with product knowledge, training materials, and commercial tools to ensure consistent brand positioning.
  • Ensure compliance with local regulations (safety, emissions, homologation) while maintaining OEM brand identity.


Requirements:

  • Bachelor’s degree or higher in Business Administration, Marketing, Engineering, or related field.
  • 5+ years of product management or marketing experience within the automotive OEM environment.
  • Proven track record in product lifecycle management and vehicle launch projects.
  • Strong understanding of the Argentine automotive market, legislation, and consumer trends.
  • Excellent analytical, strategic, and project management skills.
  • Strong interpersonal communication and stakeholder management abilities, including HQ/regional reporting.
  • Fluent in Spanish and English.

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Posted
Aug 28, 2025
Type
Full-time
Level
Mid-Senior
Location
Buenos Aires Province

Industries

Retail Motor Vehicles

Categories

Product Management

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