Director, GTM Engineering (Department Founder)

Director, GTM Engineering (Department Founder)

About BX Studio

BX Studio is a rapidly scaling digital agency working with enterprise brands including Reddit, Headspace, and Verifone, as well as growth-stage startups. We specialize in web design, development, and SEO/AEO services. In the past year, we've grown from 24 to 70 people, doubled our revenue, and won Webflow’s 2025 Enterprise Partner of the Year award.

The Opportunity

We’re hiring a Director, GTM to found and lead a new capability at BX Studio: GTM Consulting and Engineering, with Clay as our cornerstone tool for data enrichment, prospecting workflows, and automation.

This is a builder role for someone who can go from zero-to-one: define offerings, pitch and deliver client work, build repeatable systems, and scale a team. You’ll operate as a department founder - equal parts strategist, operator, and sales person, with upside in the business unit’s growth.

What You’ll Own

1) Build the GTM Consulting & Clay Practice 

• Define the practice vision, positioning, ICPs, and go-to-market motion for BX’s GTM services.
• Create service offerings and packages (e.g., GTM audit, ICP + messaging, outbound system build, data + enrichment stack, lifecycle + routing, ABM/intent workflows).
• Establish Clay-centered delivery playbooks: enrichment, segmentation, scoring, routing, research, triggers, and automation.

2) Client Leadership (Strategy + Delivery)

• Lead discovery, diagnose GTM problems, and translate them into scoped engagements with measurable outcomes.
• Own executive relationships with clients (Founders, Heads of Sales/Marketing/RevOps).
• Deliver end-to-end GTM systems that connect data, segmentation, messaging, activation, and reporting.

3) GTM Engineering & Systems Implementation

• Design and implement Clay workflows that are reliable, maintainable, and measurable.
• Integrate Clay with client systems (HubSpot/Salesforce, sequencing tools, enrichment providers, spreadsheets/warehouse, webhooks/Zapier/Make).
• Build QA standards and monitoring for data integrity, match rates, enrichment accuracy, and workflow uptime.

4) Grow Revenue + Build the Team

• Partner with BX leadership on pipeline generation and closing.
• Contribute to thought leadership (playbooks, case studies, templates, workshops).
• Hire and manage a team, define roles, and maintain performance standards.

Ideal Background

• 4+ years in GTM, Revenue Operations, Growth, Sales Ops, or consulting; experience building programs from scratch.
• Strong Clay experience (or equivalent GTM automation expertise) with a portfolio of workflows you’ve built.
• Track record leading client engagements: scoping, pricing, delivery, and stakeholder management.
• Comfortable operating at multiple altitudes: executive strategy and hands-on execution
• Excellent sales and client management skills.

You Might Be a Fit If You…

• Love building new functions, not inheriting mature ones.
• Can both sell the work and ship the work.
• Have strong opinions about data quality, segmentation, and pipeline mechanics.
• See Clay and GTM automation as a craft - and can teach others how to do it.

Compensation 

• Competitive salary + bonus that scales alongside practice revenue