Head of Growth

📍 Location: Hybrid @ Ljubljana city center

⚙️ Employment Type: Full-Time (Permanent contract or freelance)

🤝 Direct Report: CEO / Co-founder

🏆Compensation: Competitive salary + performance bonus

ABOUT US

We're MeetMinded, one of the fastest-growing early-stage startups in the region 🚀

We're building a real-world social platform. Matched meetups that get people out of their homes and turn strangers into friends. We're past product-market fit and now in fast-scaling mode.

A global startup with a small, sharp team and big ambitions. Founded by Jani Pravdič and Matic Jesenovec — entrepreneurs who've together built multiple businesses impacting hundreds of thousands of people and generating well over eight figures in revenue.

We're looking for someone who isn't just looking for a job, but wants to be part of a fast-growing story that pushes the limits of what's possible.

If you're the kind of person who doesn't just get things done, but does them better than most — read on.

More about us: MeetMinded

YOUR TITLE: Head of Growth

We're looking for a Head of Growth to own and execute the growth strategy of our multiple brands across multiple channels and markets.

This role is 50% execution, 50% strategy. You’ll be building and scaling growth systems globally through paid ads (Meta, TikTok, Google), influencers & UGC creators, email, SEO, and other channels.

You’ll help refine our strategy, build the systems, and work directly with the founders to scale the business. You’ll lead the in-house marketing team, agencies and other external partners.

WHAT YOU’LL DO:

Paid acquisition

• Own paid media end-to-end across Meta, TikTok, and Google (and any new channel worth testing)
• Coordinate a team of (in-house + external) media buyers, creative strategists, designers, video editors and AI producers to deliver on your strategy.
• Scale $1M/mo+ spend profitably against ROAS, CAC, and LTV:CAC targets.
• Continuously refine our high-level creative strategy by identifying new personas, angles and pain points.
• Launch and test new landing pages, funnels, checkouts, upsells and pricing experiments.

Content engine

• Build and scale our influencer, UGC, and creator program - sourcing, briefing, negotiating, measuring.
• Translate platform and creator trends into angles and hooks that convert.

Lifecycle, SEO, and other channels

• Oversee email/lifecycle marketing - activation, retention, reactivation, churn prevention - together with product.
• Build SEO as a long-term acquisition channel.
• Identify net-new channels, validate them with small bets, scale the ones that work.

Data, attribution, experimentation

• Live in the numbers across Meta/TikTok/Google, GA4, and product analytics.
• Design, run and evaluate experiments across the whole funnel.
• Catch tracking and attribution gaps early and work with engineering/data to fix them.
• Partner with product and data to move conversion, activation, and churn metrics.

Team & operating cadence

• Lead and grow the in-house marketing team. Manage agencies and external partners and hold them to a high bar.
• Work directly with the founders on strategy, priorities, and trade-offs.
• Deliver clean reporting and insights to leadership: what worked, what didn't, what's next.

WHAT WE EXPECT:

Required

• 5+ years in performance marketing at a consumer tech, B2C subscription company or e-commerce.
• Hands-on experience running performance campaigns (ideally on Meta)
• A track record of scaling spend meaningfully and managing big marketing budgets.
• Strong analytical skills - you can pull a report and decide what to do without waiting for someone to interpret it for you.
• Strong understanding of consumer psychology and copywriting skills.
• Experience with email marketing.
• Experience with CRO and running experiments (A/B tests).
• Experience leading a team and managing agency or freelancer relationships.
• Strong written communication and fluent English.

Strongly preferred

• Experience running influencer, UGC, or creator programs at meaningful scale.
• Experience building or scaling a new acquisition channel from zero.
• Comfort with attribution debugging - you know when the numbers are lying and how to investigate.
• Experience with SEO, AIO, and/or ASO.

How you work

• Relentless drive to win and make this the leading IRL social platform in our niche.
• Execution-obsessed - you'd rather ship five new landers this week than finish one perfect design.
• Hands-on - you won’t be the media buyer, but you’ll be in the account. Daily. That's where the action happens.
• High ownership, low ego - in the weeds and on the strategy call the same day.
• Comfortable with ambiguity, fast change, and wearing several hats.
• Use AI tools natively in your day-to-day workflow.
• Willing to work hybrid from our Ljubljana city center office and help co-create the high-performing team culture.

WHAT YOU GET:

• Own the marketing strategy of a fast-growing consumer tech company
• High-impact role - your work will directly shape our global growth trajectory.
• Working closely with the founders
• Working in a high-performance team
• Mentorship and fast learning
• The chance to genuinely impact many thousands of lives globally
• A front-row seat in an exciting, fast-growing start-up
• Competitive salary
• Performance bonuses

NEXT STEPS:

We’re looking for someone to start as soon as possible. So if the role sounds exciting, please follow these steps:

1. Fill out the application form.
2. We will get back to you within a few days.
3. The best candidates will receive an additional test assignment.
4. Those who perform best on this task will be invited to an extensive interview.